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Export Strategy of Brewery Nymburk
Žáková, Barbora ; Halík, Jaroslav (advisor) ; Hladěna, Zdeněk (referee)
This thesis deals with export strategy of Brewery Nymburk spol. s.r.o. The main purpose of this thesis is to evaluate the export strategy and to include recommendations to improve the current strategy. The first chapter is focused on Czech beer market, its history, beer consumption in the Czech Republic and trends of the market. It also contains theory of accessing foreign markets and its problems. In the practical part it focuses on Brewery Nymburk, its history, production and product line. The thesis also includes SWOT and PEST analysis of the firm. The export strategy analysis gives details about Danish beer market, foreign market access and export development to Denmark. The final chapter includes recommendations for the brewery's activities in the future.
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The changes on the beer market in the Czech republic
Donátová, Martina ; Vávra, Oldřich (advisor) ; Chládek, Ladislav (referee)
The bachelor's essay "The changes on the beer market in the Czech republic" focuses on the contemporary condition of the beer industry in the Czech republic. The goal of this essay is to explain which changes are happening on our market and why. The theoretical part is focused on marketing communication, segmentation and the research of the market. The following part is the characteristic of the product -- beer and a description of the contemporary situation on the beer market, which has changed considerably in the past few years. The breweries come to the market with new products designed specifically for new segments of the costumers. The main attention is paid to the fruit beers and its consumers. The inseparable part of the essay is also a questionnaire with main focus on confirming the supposition according to which the "fruit beers" have been accepted well on the market.
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The position of the Bernard Family Brewery at the European beer market
Zahálková, Jana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The goal of this Bachelor's Thesis is to analyse the actual position of the BERNARD Family Brewery at the European beer market. This Thesis attempts to characterize and uncover activities of this brewery. Significant attention is paid to the European beer market itself. It is described in the first part of the Thesis. The second part concentrates on the BERNARD Family Brewery. Firstly it analyzes the position of this brewery in the Czech Republic, and then it focuses on the activities of this brewery in Europe. The output of this paper consists of author's recommendation on how to improve the position of this brewery at the beer market.
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Strategic and financial analysis of Pivovar Janáček, a.s.
Pjevič, Marek ; Jurečka, Jan (advisor) ; Němý, Josef (referee)
Final thesis focuses on strategic and financial analysis of Pivovar Janáček, a.s. Strategic analysis researches the beer market in the Czech Republic. Thesis analyzes beer industry and its role in OKEC, beer consumption, beer production and structure of the beer market in the Czech Republic. Furthermore is analyzed labeling beer, taxation of beer and export of beer. Financial analysis deals with horizontal and vertical analysis of financial statements, analysis of liquidity, rentability, activity, debt ration and also analysis of predictive models. Perspectives of the company are summarized according to previous analysis in the conclusion.
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Postavení společnosti Pivovary Staropramen a.s. na trhu piva
Bolečková, Lenka ; Grünwald, Rolf (advisor) ; Korbová, Radana (referee)
Diplomová práce se zabývá zhodnocením finančního zdraví společnosti Pivovary Staropramen a.s. pomocí finanční analýzy. V rámci práce je provedena horizonatální a vertikální analýza účetních výkazů, analýza poměrových ukazatelů a pomocí bonitních modelů je určeno finanční zdraví podniku. Práce dále sleduje celkový vývoj trhu piva v ČR a postvení sledované společnosti na daném trhu.Zvláštní kapitolu tvoří popis historie společnosti od jejího založení až do současnosti.
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