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Návrh revitalizace brownfieldu - případová studie
Osinová, Kristýna
At present, there is an increasing interest in the monitoring and revitalization of brownfields, problematic areas resulting from economic, social, and industrial changes. The city of Brno, a leader in this field, has many brownfields due to its industrial history. Up to now, less attention has been paid to the brownfield known as Area by Rokytova Street (Území při ulici Rokytova), which is situated in a complicated position at the intersection of urban districts, transportation structures, with a complex terrain and potential historical contamination. This study focuses on preparing a case study to propose revitalization measures for this brownfield. The research was based on the field survey method that included a personal examination of the area and discussions with stakeholders. The discussions were conducted in the form of semi-standardized interviews consisting of ten questions. Finally, a SWOT analysis was also conducted. Main results of this study are a collection of interviews and a synthesis of the obtained information, an analysis of the current state of the area using the SWOT analysis and the final proposal of revitalization measures. According to the analysis, the studied brownfield has great potential for urban green development, however it is threatened by unclear property relations. The most important proposed measures are the establishment of a cemetery park and the inclusion of elements of blue and green Infrastructure. The results of this research may increase awareness of the area in the near future and potentially serve the authorities as a basis for an official revitalization proposal.
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Krajinné monumenty a jejich význam
Slováková, Tereza
This bachelor thesis deals with the importance of landscape monuments in the cultural landscape. The selected area is part of micro-region Frenštátsko, especially cadastral area of the village Trojanovice. The work is using the methods of the research investigation, comparative analysis and field research. The result is the identification and comparison of functions of various types of monuments in the selected area from historical selection up to present day. On the basis of the analysis gained results it can be stated that monuments are integral part of the cultural landscape and have a whole range of functions especially sacral, ecological, and as a landmark orientation.
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Krajinná paměť venkova - případová studie mikroregionu Dačicko
Teclová, Veronika
This diploma thesis deals with concept of landscape memory in microregion Dačicko, situated in south-eastern part of South Bohemia. The theoretical part contains a research based on relevant sources, in which the specific terms associated with landscape memory of rural area are described in detail. The essential information about the microregion, its nature protection and landscapes, is also provided in this part. The detailed description and comparison of two selected cadastral municipalities are provided in the practical part. The comparative method is used to describe natural conditions and land use development in both cadastral municipalities. It is followed by the analysis of semi-standardized interviews with long-term inhabitants and local landscape values identification. The values are subsequently drawn into maps of the cadastral municipalities. Current state of the landscape values has been explored during the field investigations. The final part is dedicated to several suggestions for creating, preserving and renewing landscape values in both areas.
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Proposal of an on-line communication strategy of a sports club JNS Cheerleaders
Míková, Simona ; Postler, Milan (advisor) ; Voráčová, Kristina (referee)
This thesis deals with on-line marketing strategy of a sports club JNS Cheerleaders. I have set the main aim of the thesis to suggest possible changes in on-line communication of the sports club based on analysis of current strategies of the sports club and my own on-line field investigation. The thesis is divided into two parts, theoretical part that is dedicated to characteristics of commercial communications and forms of commercial communication used in sports industry, and practical part that introduces sports industry of cheerleading, sports club JNS Cheerleaders, it also shows its SWOT analysis, analysis of competition and its used marketing and mostly on-line communication. Next chapter is dedicated to the results of on-line field investigation and proposed suggested changes of communication strategy for the sports club.
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Communication strategy for exact range of products of company Greiner in category of fast-moving consumer goods
Horáková, Gabriela ; Postler, Milan (advisor) ; Mikulec, Petr (referee)
In first part of my thesis, I introduced basic theories of marketing, which is marketing mix, SWOT analysis, then communication strategies, definition of ATL and BTL communication activities, definition of variety of commerce communications and their description. In practical part of my thesis I introduce the company itself, its history, rules and activities in Czech Republic. Then I attached a chapter about field investigation, its results and total summary of the investigation. At the end of my thesis I recommend a few improvements to get commerce strategy of GP Slušovice better.
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Presumption of development domestic tourism in selected area - district Třebíč
DVOŘÁK, Tomáš
The bachelor thesis deals with conditions for development of domestic tourism in the chosen area district Třebíč. The main object of this work is to identify the assumptions through analysis of domestic tourism in the district Třebíč, but on the basis of a shortlist was selected by the Třebíč. The secondary objective is based on a field investigation to determine how it affects the attendance area enrollment specified in the list of UNESCO. From the information obtained from the field investigation was prepared by a tourism product that is designed for children and their parents. As a product for this segment was designed educational, fun and adventure event, based on Trebic legends.
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The technical monuments in Vimperk and around
KVĚTOŇOVÁ, Michala
Main goal of this work was to select these technical monumets and then classify them as a possible products of offer in travel industry. Based on the local interviewing and also after a consultation with the department of education, culture and tourism, there was made up a tourist route that visits ten local technical monuments selected for the purposes of this work. Through this program visitors are going to gain greater knowledge about local technical monuments and these can later be the reason why to visit once more this destination.
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Innovation of tourism for students on the Třebíč region and Jihlava region
VESELÁ, Jana
The theme of my thesis was an innovation of a tourist product for students in the area of Třebíč and Jihlava. The main objective was to determine the preferences of students for organizing school trips, according to which should a product be designed, meeting the requirements of tourism for leisure time and to serve as an educational object as well.
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Sedlčany celebrities and their influence on tourism
MALENDOVÁ, Žaneta
The main aim of this thesis was to determine the exposure of important personalities who lived and worked in Sedlčany region on tourism development within the study area. Based on field research was designed innovation of product, which should deepen their understanding of tourists and local residents about these personalities.
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