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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Public relations as a management tool of communication
 Chaloupková, Věra ; Střížová, Vlasta (advisor) ; Pavlík, Petr (referee)
This bachelor thesis deals with public relations as a management tool of communication. It includes theoretical and practical part. The teoretici part is trying to bring public relations as a whole and in the creation of strategy in the field of PR. Practical methods for analyzing public relations companies in the selected KTO International Ltd., and deals with thein appreciation. A draft strategy for public relations, focusing on a specific problem.
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