|
|
The Traditional Role and Perspective of the Bazaar
Hanzlíčková, Helena ; Pargač, Jan (advisor) ; Petrášek, Michal (referee) ; Halbich, Marek (referee)
ENGLISH ABSTRACT This thesis deals with the specification of bazaars and the bazaar economy. Bazaar [bāzār] is a Persian word for marketplace, also used in Turkish- çarşi [čarši]. Like the Arabic term souk وسق [súq], bazaar is both the concrete trading place, where many people meet and interact but like the English word market or the French le marché is also understood as a more abstract notion of buying and selling in the sense of demand and supply and it involves small shopping stalls, modern shopping and business avenues and shopping malls as well. Bazaar can refer to a single shopping unit or a street in the frame of the marketplace or outside its boundaries or to the whole business complex. The marketplace has symbolic and social importance indicative of its urban centrality. The souk is seen as one of the quintessential oriental spaces. Clifford Geertz and his own studies of Moroccan and Indonesian rural markets inspired many economic anthropologists to examine the structure of marketplaces in the developing world as products of informational scarcity. The bazaar economy was defined in Clifford Geertz' extremly influential anthropological study on the bazaar economy in Sefrou (1978), a quite small town in Morocco with about 600 shops. Geertz was the first to emphasise the important difference...
|
|
|
The use of data mining technology in an interactive bargaining in retail
Waldmannová, Lenka ; Novotný, Ota (advisor) ; Jašek, Pavel (referee)
This thesis deals with the issue of data mining technology within interative bargaining in retail with closer focus on the implementation of data models and related rules, which support interactive haggling with the customer. The aim of the thesis is to prepare proposals for data models, calculations and rules that are involved in the haggling process with the customer. Prepared outputs are used in the demo application "Bargaining" and its application is showcased on the demonstrated examples. The work is divided into two main areas -- the theoretical definition of work and the analytical processing. The theory part includes available research work (resources), which will be used to characterise various thematic areas of the work - Customer Intelligence, Customer Lifetime Value, Data mining, Interactive marketing, negotiation techniques and Setting prices. Analytical processing is focused on the practical use of the acquired knowledge. It iis the calculation of selected values, their processing and application within the Bargaining process with the customer. In conclusion, all the results, reaching the goals and the recommendations for the development or modification of the solution, will be assessed. The anticipated benefit of the application is its use in the negotiation between the trader and the customer, without dropping the agreed sales price during realised business below the expenditure costs. It is about ensuring the interaction, where the customer is allowed to negotiate the price of goods but the trader ensures that the price will not result in a loss. The benefit of the solution is the support of the customer satisfaction with regards to the financial interests of the detail industry.
|
|
|
Bargaining - What are the differences in diverse industries and trade area?
Bejdová, Markéta ; Svoboda, Miroslav (advisor) ; Šťastný, Daniel (referee)
The work aims on the factors affecting bargaining in the Czech Republic, especially which reasons determine its existence in different market sectors and areas of trade. This problem is being solved empirically, using the method of least squares. Data used for the regression are obtained from the questionnaire, market research and sales information of selected goods. From the regression output we cannot refuse the main hypothesis that the possibility of price discrimination leads to a higher probability of haggling and conversely high growth in transaction costs of bargaining leads to the fixing of prices. An alternative approach with the help of another survey is trying to find out if bargaining depends rather on the place of sale than anything else. This research suggests that respondents expect the greatest likelihood of bargaining at marketplaces. It seems that the greatest impact on the probability of bargaining has, of all surveyed attributes, the size of trade deal.
|
guest ::
