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Commercial center Miris Garden in Croatia
Olšáková, Linda ; Vintr, Jan (referee) ; Novák, Petr (advisor)
The subject of the bachelor thesis is the creation of project documentation for building permits and parts of the documentation for construction implementation based on a previously developed study within the course BGA032 Architectural Design Studio 4 in the winter semester of the 3rd year, focusing on public buildings. The project theme involves the new construction of a commercial center consisting of five independent two-story structures. The chosen site is located in Croatia, in the village of Starigrad in the Zadar County. The nearby surroundings are undeveloped, and the commercial center is part of a planned vacation resort. The architectural concept aims for the most efficient use of the existing sloping terrain. Therefore, the center is composed of five standalone buildings, partially embedded into the terrain, following its funnel-like shape. Four buildings have a simple cubic shape, while the fifth has an arched ground plan. The intention is to create shopping streets with shop windows of retail spaces and restaurants facing them. The facades, designed with imitation of exposed concrete, incorporate shading using rotating wooden elements and individual fixed wooden panels. Outdoor spaces are protected by adjustable fabric shading. The commercial center houses rentable spaces for retail and services, restaurant areas, an entrance hall with a reception, and private administrative spaces including necessary facilities.
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Selected Quantitative Methods and their Using into Financial Analysis of the Commercial Chain
Rečka, Ondřej ; Hanušová, Helena (referee) ; Chvátalová, Zuzana (advisor)
The bachelor’s thesis focuses on the evaluation of the results of the financial analysis and it’s interpretation for assessing the financial health of the company. The financial analysis is performed using ratio indicators, their time series, regression models of selected indicators for time development identification. Maple mathematical software and MS Excel software were selected to apply the selected quantitative methods. The resulting interpretation of the results of the financial analysis serves as a suggestion for possible improvement of the financial situation of the analyzed company.
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Business Plan of the Sporting Goods Shop Foundation
Pospíšilová, Petra ; Vykoukalová, Alena (referee) ; Vykoukalová, Alena (referee) ; Bayerová, Vladimíra (advisor)
This bachelor’s work concerns creating an entrepreneurship’s plan for establishing retail store with sports equipment. The work consists of three parts: theoretical, analytical, and proposal of my own solution. In the first part I am focusing on introducing theoretical bases and findings, which are further developed in the next part to work experience. The analysis is aimed on the company’s background. In the proposal’s part is processed entrepreneurship’s purpose, which contains marketing and financial plan.
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Proposal for Business Management Strategy in the Company
Šalomounová, Andrea ; Krejčí, Josef (referee) ; Jurová, Marie (advisor)
This diploma thesis deals with the proposal of a business management strategy in the company. The thesis consists of a description of HORPO´s business, an analysis of the current state of the retail unit, evaluation of the theoretical bases related to retail activities, and in the last part proposals of concrete solutions including the conditions of implementation and benefits of these proposals.
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Selected Quantitative Methods and their Using into Financial Analysis of the Commercial Chain
Rečka, Ondřej ; Hanušová, Helena (referee) ; Chvátalová, Zuzana (advisor)
The bachelor’s thesis focuses on the evaluation of the results of the financial analysis and it’s interpretation for assessing the financial health of the company. The financial analysis is performed using ratio indicators, their time series, regression models of selected indicators for time development identification. Maple mathematical software and MS Excel software were selected to apply the selected quantitative methods. The resulting interpretation of the results of the financial analysis serves as a suggestion for possible improvement of the financial situation of the analyzed company.
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Use of marketing tools at a retail store
Burdová, Beáta ; Horová, Olga (advisor) ; Pelc, Milan (referee)
The Masters Thesis follows up with the development of the retail store of farm food in South Bohemia by using marketing tools. The theoretical part of the thesis defines market, basic marketing tools and customer. It further analyses a situation of farmers market and farm food in Czech Republic. The application part focuses on the development of the retail store in Tábor in South Bohemia. It analyses each marketing tool the owner of the store uses to keep a relationship with his customers. At the same time to make connection towards to new customers. The conclusion provides data evaluation from certain marketing tools and activities.
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Proposal for Business Management Strategy in the Company
Šalomounová, Andrea ; Krejčí, Josef (referee) ; Jurová, Marie (advisor)
This diploma thesis deals with the proposal of a business management strategy in the company. The thesis consists of a description of HORPO´s business, an analysis of the current state of the retail unit, evaluation of the theoretical bases related to retail activities, and in the last part proposals of concrete solutions including the conditions of implementation and benefits of these proposals.
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Business Plan of the Sporting Goods Shop Foundation
Pospíšilová, Petra ; Vykoukalová, Alena (referee) ; Vykoukalová, Alena (referee) ; Bayerová, Vladimíra (advisor)
This bachelor’s work concerns creating an entrepreneurship’s plan for establishing retail store with sports equipment. The work consists of three parts: theoretical, analytical, and proposal of my own solution. In the first part I am focusing on introducing theoretical bases and findings, which are further developed in the next part to work experience. The analysis is aimed on the company’s background. In the proposal’s part is processed entrepreneurship’s purpose, which contains marketing and financial plan.
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Comparison of Retail Units of Toris s.r.o.
Davidová, Šárka ; Chylíková, Hana (advisor) ; Brůžek, Aleš (referee)
This thesis compares retail units of Toris s.r.o. Evaluation of shopping atmosphere is based on customer questionnaire. Model of structure of the job description is developed on the basis of observation. Objective of the work is to compare, evaluate and give advice to each retail unit of Toris s.r.o. My work is divided into theoretical and practical part. The theoretical part explains terms of shopping atmosphere and employee management. Practical part closer introduces Toris s.r.o. and their retail units. Retail units are evaluated and compared.
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Inducements to purchase in the selected shop
ŠŤASTNÁ, Tereza
Bachelor thesis deals with the analysis of incentives to purchase in the selected retail store. The theoretical part includes the findings from the literature which are then applied in the practical part and further developed. The theory points how the incentives should look to store work well. The practical part shows the reality and reveals minor deficiencies of the stores. An important resource for finding these deficiencies was the results of a questionnaire that I gave to the store to fill by the customers. To the analytical part I drew information from internal company sources and the results of questionnaires. Based on the analysis I was able to propose improvements which, on my opinion, can contribute to improving the status of the shop, they can attract new customers and help them to feel better in the store. Proposed improvements should bring more customers to the store and increase sales. The total cost of these proposals I calculated at 1,05% of annual retail sales.
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