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National Repository of Grey Literature 5 records found  Search took 0.01 seconds. 
Analysis of the level of promotional materials in the field of tourism in region Prachatice in German
 MAJER, Luboš
The aim of this work is the analysis of promotional materials that relate to tourism in the Prachatice region. The analysis primarily focuses on the language level of these materials in German. In the theoretical part of the work we briefly summarize the basic information about tourism in Prachatice and on the basis of this survey we determine the main segments of tourism in this area. The basis of the empirical part of the work will be the analysis of its own corpus compiled on the basis of the above identification of key segments of tourism in Prachatice. We will take into account the media aspect (printed, electronic sources), various types of text (official overview brochures, tips for spending free time, pension offers, menus, etc.) The aim of this work is to analyze the language level of the studied materials in German and their translatological analysis (here the analysis of the translation of content identical materials in Czech.
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The analysis of tourism in Pardubicko - the development of chosen product
 MICHÁLKOVÁ, Petra
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The evaluation of tourism potential in the Klatovy district
 HANZLÍKOVÁ, Hana
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Promotion Activity of Tourist Information Centre in České Budějovice
 SMETANOVÁ, Zdeňka
The aim of my bachelor thesis was evaluation and analysis of the statistical data gained from the questionaire investigation which took place in České Budějovice in summer months 2007. The evaluation was followed by creation of base for quality improvement of the advertising materials of the Tourist Information Centre in České Budějovice.
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Suggestion of sightseeing tours in the selected city in the Czech Republic (Mladá Boleslav)
 Rejmonová, Lucie ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis is to create a coherent set of tours for visitors to the town Mladá Boleslav. The theoretical part of this study deals with potential in the tourism industry (general charakteristics, history and tourist attractions of the city) and with theme of urban tourism. In the analytical part is elaborated extensive analysis of city traffic and services associated with routes. The main point of the bachelor thesis is proposing of sighseeing tours, which are based on results of analysis. Part of this thesis is the design of promotional materials created for the routes. These promotional materials will be a comprehensive tourism product.
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