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Product photography as a marketing tool
Hromasová, Vladěna ; Horný, Stanislav (advisor) ; Čermák, Jiří (referee)
The aim of this bachelor's thesis "Product photography as a marketing tool" is to point out the fact that the perfect product photography attract attention and that they are many times the reason for buying the product itself. Oftentimes it is not about theconsumers' ownership needs, but about their various emotional aspects and the fact that people generally like to identify themselves either with their idols, or with the vision of being better. Consumersthus leave themselves easily manipulated by it and variety of marketing agencies take advantages of it. However, hardly anybody realize that the final photography is the result of several hours of carefully thought work. Although, what is important is that the product photography is from the very beginning created with the aim to attract and sell. Due to this fact I look at the product photography as an marketing hence communication tool whose main task is to evoke emotions. Next aim of this thesis is the public survey which is to reveal how the consumers perceive and see product photography. In the practical part of this thesis I focus on the actual taking of advertising photography from four areas that are most close to me. Then I create a fictitious order to create a cover for D&D magazine and get the feedbacks through the questionnaire and from a professional itself -- the photographer.
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Creating of e-commerce and goods presentation
Náhlovská, Klára ; Šedivá, Zuzana (advisor) ; Maryška, Miloš (referee)
The main goal of this bachelor thesis is the creation of ecommerce. Another objective is present to readers the possibility of making their own ecommerce focused on opensource solutions. The last objective is to familiarize readers with the principles of product photography of goods offered in this ecommerce. The choice of solution for creating ecommerce was conducted in cooperation with representatives of companies implementing ecommerce, with experts involved in creating ecommerce and information sources from the internet. Product photography took place at the home studio and was created by me. The most important assets of this thesis is the implementation of ecommerce. It is an extension of view for readers in the section of ecommerce and product photography. The thesis is divided into three parts. In the first part, I deal with theoretical way of choosing the best ecommerce possible solutions. Then I focus on the chosen option, open-source solutions. Based on selected criteria, I'm selecting the best opensource content management system implemented for the owners of ecommerce. Furthermore, I deal with graphics and its impact on web design and then about product photography principles. The second part describes actual creation of electronic commerce. I focus here mainly on presentation of the goods and its impact on users. It goes on with creation of product photography. The third section focuses on design testing by independent ecommerce users. Those should be able to identify other possible inconsistencies that must be implemented to improve the user interface. Furthermore, this section deals with comparing the competitiveness of goods, including its impact on users of electronic commerce to electronic commerce competition. The result of ecommerce creation is recommendation how to create quality ecommerce with low budget.
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