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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Americké prezidentské volby 2020 pohledem vybraných českých online médií
 PROKEŠOVÁ, Kateřina
This diploma thesis deals with the media coverage of the U.S. presidential election on selected Czech news websites. The aim is to find out whether and how the media differed in informing about one of the most important events of 2020. The theoretical part focuses on online news, its specifics and current trends, the media construction of reality, the concept of agenda-setting and gatekeeping, the process of framing media content, and concepts such as the media image or the political image. It also deals with the system of U.S. presidential election and the social context of the 2020 election. The practical part consists of quantitative content analysis of the media coverage of the U.S. presidential election. In particular, the analysis focuses on what topics the selected news sites dealt with and how the candidates were presented in the media.
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Political image of emerging politicians and media they use to build their image
 Hlaváčková, Anna ; Shavit, Anna (advisor) ; Trampota, Tomáš (referee)
The thesis "Political image of emerging politicians and media they use to build their image" examines the reationship of young aspiring politicians to the topic of political image. The main objective of this thesis is to examine the relationship of young aspiring politicians to political image and whether they are actively seeking to build their own political image. Young aspiring politicians are defined for purposes of this thesis as members of youth political organizations Young Social Democrats and Young Conservatives over 18 years old. The first part of this thesis summarizes theoretical findings on the issue of political image in terms of political marketing and political communication and defines political youth organizations and describes their function in relation to society and political parties. The second part of this thesis examines the relationship of young aspiring politicians to political image through qualitative research using semi-structured interviews as research tool.
Detailed record
Political image of emerging politicians and media they use to build their image
 Hlaváčková, Anna ; Shavit, Anna (advisor) ; Trampota, Tomáš (referee)
The thesis "Political image of emerging politicians and media they use to build their image" examines the reationship of young aspiring politicians to the topic of political image. The main objective of this thesis is to examine the relationship of young aspiring politicians to political image and whether they are actively seeking to build their own political image. Young aspiring politicians are defined for purposes of this thesis as members of youth political organizations Young Social Democrats and Young Conservatives over 18 years old. The first part of this thesis summarizes theoretical findings on the issue of political image in terms of political marketing and political communication and defines political youth organizations and describes their function in relation to society and political parties. The second part of this thesis examines the relationship of young aspiring politicians to political image through qualitative research using semi-structured interviews as research tool.
Detailed record

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