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User Decision and the Paradox of Choice in WWW
Smolík, Jakub ; Malačka, Ondřej (referee) ; Samek, Jan (advisor)
This Bachelor thesis deals with the theory of decision making of web users. Therefore, it analyzes theories of phenomena such as the paradox of choice with closer focus on the concept of usability in applications. Based on previous theories, the work describes the selection, revision and testing of specific web application in context with term of the usability. The thesis also analyzes the methodology, procedures, measurement results and conclusions of testing. As a result, there were made few general recommendations for designers of internet applications that can help in the process of designing more usable systems.
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Psychological Phenomena in Behavioral Economics
Javor, Matúš ; Musil, Martin (advisor) ; Novák, Josef (referee)
Diploma thesis deals with topic of given phenomena of behavioural economics. Specifically, it deals with endowment effect, decoy effect and paradox of choice. The goal of the thesis is to verify influence of given phenomena of behavioural economics in practice. Research part deals with analysis of the phenomena which influence decision-making in financial or economic issues and causes individual to behave irrationally and not like Homo oeconomicus. In an analytical part are then given phenomena verified by method of quantitative analysis in real market on given company. Quantitative analysis deals predominantly with breakdown of customer reactions on marketing strategies of given company in defined period. Integral part of the thesis is based on executed research draw practical recommendations for examined company.
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User Decision and the Paradox of Choice in WWW
Smolík, Jakub ; Malačka, Ondřej (referee) ; Samek, Jan (advisor)
This Bachelor thesis deals with the theory of decision making of web users. Therefore, it analyzes theories of phenomena such as the paradox of choice with closer focus on the concept of usability in applications. Based on previous theories, the work describes the selection, revision and testing of specific web application in context with term of the usability. The thesis also analyzes the methodology, procedures, measurement results and conclusions of testing. As a result, there were made few general recommendations for designers of internet applications that can help in the process of designing more usable systems.
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