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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing communication of hotel SwissHouse
 CANDROVÁ, Noemi
The main objective is evaluation of Hotel SwissHouse's marketing communication. Based on analysis suggest improvements for marketing communication.Theoretical part contains publications which provide an overview of marketing communication. Additionally thesis contains SwissHouse details based on observation and survey, organizational structure and services provided by the hotel. Practical focuses on the communications of the hotel SwissHouse based on observation and questioners survey. The main goal is to evaluate efficiency of marketing communication listening to the form of reviews, complaints, inquiries. Thesis also concerns with the modern communications technologies: Facebook, direct mailing.The thesis proposes improvements for marketing communication of SwissHotel: the newsletter proposal, link building, marketing research in collaboration with local school, responses on reviews, records of complaints and improving Facebook profile. Thesis also proposes improvements of marketing communication and new communication channels. Therewithal thesis serves as a source of information for the hotel management to enable better response on the customer's demand.
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The analysis of the effectivness of the direct mailing at selling and activating of the credit cards in Česká spořitelna, a.s.
 Zitková, Iva ; Koudelka, Jan (advisor) ; Svobodová, Zdena (referee)
The paper is focused on the letters with direct adressing made by Česká spořitelna, a.s. The aim is to find out whether and which of the campaigns were successfull. 12 types of the letters from 2007 are observed in the areas of selling and activating of the credit cards. In the end the general items of the successfull letter are listed.
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