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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Design Manual and Marketing Communication of Outdoor Company
 Süssová, Zuzana ; Zich, Robert (referee) ; Chlebovský, Vít (advisor)
Magister thesis is aimed at basic design components creation for the new company operating in the field of selling outdoor clothing. With regard to design creation it will be also marketing communication designed. As particular objectives of this thesis there will be analysis of cultural background made, follow-up market segmentation and other components of marketing mix designed. As a result should be proposal of complex marketing as the design elements and relevant marketing communication. It should be designed with regard to the company and market conditions.
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Design Manual and Marketing Communication of Outdoor Company
 Süssová, Zuzana ; Zich, Robert (referee) ; Chlebovský, Vít (advisor)
Magister thesis is aimed at basic design components creation for the new company operating in the field of selling outdoor clothing. With regard to design creation it will be also marketing communication designed. As particular objectives of this thesis there will be analysis of cultural background made, follow-up market segmentation and other components of marketing mix designed. As a result should be proposal of complex marketing as the design elements and relevant marketing communication. It should be designed with regard to the company and market conditions.
Detailed record
History and development of organisations working with the outdoor activities in the Czech Republic
 HRABĚTA, Tomáš
The work is purely desk study and its target is presented the historical development of the organisations working with the outdoor activities in the Czech Republic. It studies the basics of some organisations, for exemples Pionýr, Junák and the others, and its following development. A change of the political and social feedback to its organisations and its following development just to the present time.
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