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Utilization of online marketing on the market of riding equipment
 Richterová, Helena ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
This bachelor thesis was created with the aim to determine the importance of online marketing and its application in the market of riding equipment. In the first part of the thesis all key concepts and words used as a relevant basis for practical research are explained. The second part is based on the evaluation of two questionnaires. The first questionnaire is intended for people buying riding equipment. The aim of this questionnaire is to find out their relation to Internet advertising, Internet marketing. The second questionnaire is designed for companies selling riding equipment and its main aim is to identify the benefits of implementing an online marketing to the sale of riding equipment. In conclusion, there is overall evaluation of the current situation of the online marketing in the market of riding equipment. The evaluation is from the perspective of customers buying riding equipment and also from the companies point of view .
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