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Product Design by Running Lean method
Maralík, David ; Říha, David (advisor) ; Matznerová, Dagmar (referee)
The aim of this bachelor thesis is to analyze the issue of designing and placing software products on the market by Running Lean method and on this basis, to develop a methodology for a particular company forplacing their products on the market. In the introduction, there is introduced the studied company and specified the structure of this thesis. In the theoretical part, there are presented the specifics of marketing software products and methods that are used to placing them on the market. The practical part describes the designed methodology of placing the product on the market in the studied company. In the conclusion, there is provided a preview on the success of this product's design and there are also described possible changes and improvements for the future.
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The role of travel agents in tourism development in South County
TUHÁČEK, František
The thesis analyzes QUICKTOUR travel agency . The analysis was focused on the promotion strategy, discounts , and especially the knowledge of product portfolio, a travel agency. The paper presents trends in tourism , which are reflected in the recommendation for a travel agency . Further work is part of the field investigation , which focused on general awareness of the travel office and also whether residents used the services of travel agencies. He was then designed a product that tries to thoroughly exploit the potential of tourism in South Bohemia. The product is designed for foreign clients and is focused on incoming - incoming tourism . Finally recommendations were designed for a travel agency , which should motivate new potential clients to visit a travel agency.
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