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Nové trendy v cestovním ruchu
Šillingová, Markéta
The goal of this bachelor thesis is to propose a new recommendation, which would improve the efficiency of tour sales of a travel agency for a specific trend in tourism. The theoretical part focuses on new trends in tourism. Practical part of this thesis contains performed on-line survey. This questionnaire was attended by 247 respondents and from the subsequent analysis the most popular trends were evaluated. Further employee´s awareness on the new trends of travel agencies is through the mystery shopping examined. This work is terminated by a proposal and recommendation of a product, which would improve the efficiency of the product sales in specific trend of the chosen travel agency. The recommendation will be accompanied by the proposal for improvement of the tour promotion.
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Obchod s čínskými partnery: cestovní kancelář se zaměřením na poskytování zdravotních služeb pro čínskou klientelu
Volný, Jan ; Strouhal, Jiří (advisor) ; Volfová, Jitka (referee)
The goal of the Masters Thesis is to analyze opportunities and subsequently develop a business plan for a new venture offering medical and health tourism services and tailored solutions to Chinese clientele, which will be formulated based on analysis of Chinese economy, its outbound tourism, business partners, clients cultural specifics and health tourism potential of the Czech Republic. The first chapter aims to analyze the Chinese socio-economic and demographic environment as well as the outbound and medical tourism of China. Next chapter uncovers cultural specifics of Chinese counterparts and customers. The third chapter defines the health and medical tourism and describes the situation in the Czech Republic. After the three theoretical chapters, the practical part in form of business plan for medical tourism agency for Chinese could be prepared.
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Analysis of marketing communication
Bumbálková, Blanka ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The diploma thesis is focused on the communication strategy of the company Asklepion, s.r.o. The aim of the study is to analyze the ways of communication mix in targeting the final customer, evaluation of its marketing communication in relation to competition and from the viewpoint of effectiveness based on own research enquiries, to identify problem areas in this communication a to try to suggest measures to improve communication in these areas. Theoretical part sets the basic theoretical framework for the following practical one. It presents the specifics of marketing communication and the use of the tools of communication mix in the medical service. The fundamentals of successful marketing communication are discussed and the possibilities of its evaluation outlined. The practical part analyses the marketing communication of Asklepion, s.r.o. It is focused on the use of parts of marketing mix, evaluation of its efectiveness based on comparison with competitors and autor's own enquiries. The author tries to identify problem areas and suggest measures in order to improve communication in these areas. The main contribution of the thesis is a complex view on marketing communication of Asklepion in broader context, definition of problematic areas and suggesting a way in marketing communication that the company should follow.
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