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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Western Ideal of Beauty Portayed in Fashion Magazines and Its Influence on Vietnamese Women's Perception of Beauty
 Tranová, Thi Viet Chinh ; Soukup, Martin (advisor) ; Ivanišová, Markéta (referee)
This bachelor thesis examines the impact of Western beauty standards portrayed in fashion magazines on Vietnamese women. The theoretical part provides insight into the phenomenon of beauty itself, which the author then places in the context of the media and the media's portrayal of idealized images. The thesis thus offers the most frequently repeated negative impacts on individuals who have been exposed to idealized images of beauty. The aim of this thesis was to explore the impacts of Western ideals of beauty on Vietnamese women, who differ from these standards due to their genetic and physiological predispositions. In this study a qualitative research method was used, in which thirteen Vietnamese women ranging in age from eighteen to thirty-seven were interviewed. From the results of the analyzed data, it was found that the interviewed women put little emphasis on fashion magazines in shaping their perception of beauty and self-image. Thus, two levels of findings were uncovered in the research. The first part examined the specific situations where the portrayed ideal of beauty actually influenced the perception of beauty of the participating Vietnamese women. The second part further explored the reasons why these women placed such a low value on these magazines. In summary, the analysis uncovered...
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Body image in advertising
 Zelenková, Michala ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
The goal of my thesis is to find out what people imagine under the term of human beauty and whether physical beauty is a key factor these days, thanks to which commercials are interesting and unforgettable. A research will be provided by a technique called ZMET (Zaltman Metaphor Elicitaion Technique), this method is based on conducting an in-depth interviews, this will uncover hidden thoughts of my respondents. For this research was used a special sample of respondents aged from 20 to 30years, this sample was also divided according the sex. Results of this ZMET research will be processed, evaluated and compared in the comparative analysis.
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