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Size matters: a qualitative analysis of discussions under plus-size fashion articles in women's online magazines
Jonášová, Mirka ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
In the digital age, online platforms have become a critical space that facilitates the exchange of views on many topics. In addition to information, the internet is thus also a provider of space for the democratization of voice, toxicity and frequent discursive clashes. For example, the phenomenon of online deliberation around the display of body standards and the representation of plus-size individuals has come into focus in recent years. Indeed, plus-size fashion has become a significant part of the fashion industry in recent years, and with it, media discourse. Although it is increasingly appearing in mainstream media, its acceptance and representation is still met with some resistance and a phenomenon called fat shaming is emerging. Indeed, the medium of debate - online discussion - often amplifies incivility and lends itself to the phenomenon of online toxicity. The topic of plus-size representation of women is not just a debate about aesthetics or personal preferences; it intersects with larger social issues, including gender role settings, beauty standards, and the very nature of social acceptability. The premise for this research is that gender stereotypes regarding standards and body image are often influenced by patriarchal structures and that these standards are likely to be reflected in...
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