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Vplyv ekologických ocenení na výber ubytovania v hoteloch
Hrušková, Alžbeta
This bachelor thesis is concerned with environmental awards of hotels and their impact on the customer’s choice of hotels. The theoretical part describes specific terms connected with the hospitality industry, ecohotels, green management and various ecological awards. They enable better understanding of the practical part of the thesis. The main aim of this bachelor thesis is to identify the impact of the awareness of diverse environmental awards on the customer's choice of hotels. A survey addressing this problematique whose results are analysed at the end of the practical part was used in order to evaluate the results properly. The survey analysis indicates the postitive attitude of respondents to environ-mental procedures, which are used in hotels. However, the knowledge of ecological awards is not a key factor which could influence the demand of accomodation.
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Green management of accommodation facilities
Zachodilová, Hana ; Musil, Martin (advisor) ; Oberhel, Martin (referee)
The aim of the bachelor thesis is to evaluate the application of principles of green management in selected accommodation facilities. The first part of the thesis summarizes theoretical knowledge of the area of accommodation facilities, hotel management and green management. This information serves as a basis for the second part, which analyses the common and different principles of green management on practical examples in eight hotels. At first, analytical part deals with elements, which are used in particular hotels and after that compares the data between examined hotels and relates it to the knowledge of the theory. The bachelor thesis shows that the hotels without certification try to protect the environment, but they are mainly focused on satisfying of economical goals, what greatly limits the application of the principles of green management.
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Environmental Friendly Accommodation in a Particular Area
ŠRÁMKOVÁ, Iveta
Theme of master's project is environmentally friendly accommodation in Prachatice and surroundings. The main objective is to identify friendly approaches in the accommodation offers in the friendly area and assess the significance friendly approaches in the strategy of companies, which offer accommodation. Using the sub-objective is considered the structure of preconditions for development of friendly approaches in the accommodation offers, the uniformity of deploy and preferences of visitors to the friendly approaches in accommodation offer. To meet the objectives was created offer analysis, compiled from online sources and books and analysis of demand through questionnaire survey, which investigated interest of respondents in environmentally friendly accommodation. Data obtained by analysis of offer and demand has led to the creation of proposals for optimizing the development of environmentally friendly accommodation in the area.
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A possibilities of sustainable tourism in the area Děčín
MAŠKOVÁ, Michaela
Diploma thesis describes the possibilities of sustainable tourism in the area Děčín. The basis for processing were the secondary information sources and the primary information sources obtained with the help of qualitative methods of gathering, questionnaire research. The goal is to appreciate the primary and the secondary potential of tourism development in the area Děčín and in terms of analysis propound the possibilities of sustainable tourism and delimitate preferences and equipments.
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