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Strategic analysis of ČEZ Distribuce, a.s.
Vaniš, Jan ; Machek, Ondřej (advisor) ; Boukal, Petr (referee)
The goal of this Bachelor's Thesis is to conduct a strategic analysis of ČEZ Distribuce, a.s., which is part of the biggest Czech energy group. It provides the reader with detailed information about the power distribution company itself as well as the Czech power distribution sector from the point of view of an external analyst. The thesis is divided into two parts: theoretical and practical. The first part gives information about the fundamental terms and mechanisms needed for the analysis itself. The focus is on definition of corporate strategy, analysis of micro and macro environments, economic analysis and summarizing SPACE and SWOT analyses. The second part aims to apply the above mentioned analytical methods to the particular case of ČEZ Distribuce, a.s. and the power distribution sector. It clarifies the main principles, barriers and trends in the power distribution sector in the Czech Republic. Additionally, the thesis stresses comparison with rest of the competitors performing on the Czech market (especially in the economic analysis part).
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Communication Strategy of launching a new product on the market
Przyczko, Jan ; Hesková, Marie (advisor) ; Svoboda, Petr (referee)
The main subject of the thesis is a marketing communication strategy in the automotive industry. First part of the thesis defines theory of marketing communication strategy and instruments of the communication mix. The practical part describes Mercedes-Benz Czech republic Inc. and propose marketing communications based on marketing situational analysis and analysis of an external and internal environment.
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Strategic development concept of the South Bohemian Airport České Budějovice Inc.
LADMANOVÁ, Martina
The objective of my thesis was to map and assess, whether the strategic concept for the development of the business and civilian South Bohemian airport České Budějovice would be viable. I have applied the external analysis of the business environment and an internal analysis of the business subject. Another objective is to specify the strategic plans of development of South Bohemian airport České Budějovice, including phasing their implementation and the orientation financial cost.
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