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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Communication Mix of the Selected Company
 Boček, Petr ; Vítek, Ondřej (referee) ; Milichovský, František (advisor)
The thesis is a proposal of communication mix for selected company. The chosen company is Pantograff art store, which sells paints in spray and paints. The diploma work is divided into 3parts. The first part is theoretical, where the theoretical background of the given topic of marketing research on the B2C market is described. The analytical part focuses on important analyzes for the revitalization of the existing communication mix of the company. In the last part of the thesis there are individual suggestions for improving the marketing of the company.
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Proposal of Communication Mix of the Selected Company
 Boček, Petr ; Vítek, Ondřej (referee) ; Milichovský, František (advisor)
The thesis is a proposal of communication mix for selected company. The chosen company is Pantograff art store, which sells paints in spray and paints. The diploma work is divided into 3parts. The first part is theoretical, where the theoretical background of the given topic of marketing research on the B2C market is described. The analytical part focuses on important analyzes for the revitalization of the existing communication mix of the company. In the last part of the thesis there are individual suggestions for improving the marketing of the company.
Detailed record

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