National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Gallery as an educational space for preschool children - reflection and inspiration
Müllerová, Veronika ; Kafková, Helena (advisor) ; Tsikoliya, Lenka (referee)
The theoretical part of the bachelor's thesis is devoted to the characteristics of the preschool child and his development of children's artistic expression in the modernist concept of art education. It presents different views on the child's view of the "little artist" and looks for the relationship between art education in kindergarten and art in the gallery. It also discusses the issue of the typology of exhibition spaces in the gallery and the gallery as a space for the preschool child and the kindergarten. The practical part is realized through a didactic project with preschool children. The first part of the project focuses on a visit to three galleries with exhibitions. The second part explores and describes the children's response to the exhibitions visited in the form of preparing the children's work for their own exhibition, subtitled Exhibition through Play. The project concludes with a public exhibition opening and a final visit by the preschool children to their exhibition. At the end, the project is evaluated. KEYWORDS Rudolfinum Gallery, Kunsthalle Prague, Villa Pellé Gallery, preschool child, kindergarten in gallery, gallery exhibitions, exhibition of preschool children, Framework Educational Programme
Case study of the center of moderrn and contemporary art Kunsthalle Praha
Melíšek, Matyáš ; Černá, Eliška (advisor) ; Vranka, Marek (referee)
The bachelor thesis focuses on a case study of the Center of Contemporary and Modern Art Kunsthalle Prague by analyzing the marketing mix and interpreting the data obtained through a questionnaire survey. The theoretical part of the thesis presents a brief history of the institution and analyses the 4P tools based on the theory defined by marketing theorist Edmund J. McCarthy. The analysis also defined the institution's competitors and added a subsection on online marketing. The practical part deals with the evaluation of data collected through a questionnaire survey in order to answer predefined hypotheses concerning the attendance of both Kunsthalle Prague and other cultural institutions. The survey was conducted among current and incoming university students and recent graduates. Using a combination of quantitative and qualitative research, data was collected that could be statistically interpreted to find causal relationships between them. The aim of this bachelor thesis is to present the history and communication mix of the aforementioned modern and contemporary art center, but above all to define the relationship between this institution and university students. Whether this institution represents an attractive place for them to visit and why.

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