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Creation of the Business Plan for the Development of Family Business
Sedmerová, Romana ; Moulis, Pavel (advisor) ; Michal, Michal (referee)
The subject of this thesis is one family business and its planned expansion. This thesis supplies above all a literature research; it defines business, family business, customers, and business plan. The aim of this thesis is to elaborate a business project concerning
the expansion of an online shop. The planned expansion entails opening up a new store in Chomutov. The business plan is to serve as a tool for decision-making regarding
the project implementation. Within the plan an analysis of current customers must be done as well as a marketing plan and a market analysis in Chomutov. The analytical part includes STEP and SWOT analyses and the financial plan. In the conclusion, the results of the partial analysis are summarized and recommendations for a concrete business are given.
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Key Account Management
Dvořák, Dalibor ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of the diploma thesis is to identify main activities and responsibilities of key account managers - based on example of Imperial Tobacco CR, s.r.o. company. The theoretical part describes the development of the Czech Retail market from 1989 till 2007. It is focused on international retail chains and it's entrance in the Czech market. Also main trends and possible future development are identified. The practical part provide with detailed characteristics of the Czech tobacco market as well as Imperial Tobacco CR, s.r.o. company - a representative of suppliers. Crucial part is the analysys of activities and responsibilities of Imperial Tobacco's key account managers. The authenticity is guaranteed by real business examples, situations and relationships.
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