National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of a media strategy for MeetFactory
Langmajerová, Tereza ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The aim of this thesis is to create a media strategy for a non-profit organisation MeetFactory. The proposal is based on all steps of a media planning process - media brief, situation analysis, definition of goals and media strategy, as well as a mediaplan. The thesis gives a complete overview of the media market, respective mediatypes and creation of the media strategy. Since the thesis is based on the Google Ad Grants programme it contains detailed characteristics of the programme as well as creation of a Google search campaign.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.