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National Repository of Grey Literature

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Marketing strategy of Faculty of Mechanical Engineering, CTU in Prague Jirků, Radek ; Procházková, Markéta (advisor) ; Švec, David (referee) The aim of this thesis is to propose suitable marketing strategy of Faculty of Mechanical Engineering at CTU in Prague. The thesis shall be based on working out of appropriate methods and focusing to the specific segment with realization afterwards. The realization shall be long-term work which shall base a new communication ways to provide sustainable development of the faculty. Detailed record

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