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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Desing of marketing strategy of electronic banking service
 Mičudová, Martina ; Židó, Ján (referee) ; Chalupský, Vladimír (advisor)
The main subject of my Master´s thesis has been to set up a proposal of marketing strategy for the development of the electronic banking services in the bank XY, a.s.. Analytic part of my work deals with the analysis of both customers, and the competition. It also contains the characteristics of Slovak banking market, its strenghts, and weaknesses, opportunities, and threats. Relevant products are classified in the Boston Consulting Group Matrix. The conclusions from the analytic part served as a base for suggestions of optimal marketing mix for the products of electronic banking.
Detailed record
Desing of marketing strategy of electronic banking service
 Mičudová, Martina ; Židó, Ján (referee) ; Chalupský, Vladimír (advisor)
The main subject of my Master´s thesis has been to set up a proposal of marketing strategy for the development of the electronic banking services in the bank XY, a.s.. Analytic part of my work deals with the analysis of both customers, and the competition. It also contains the characteristics of Slovak banking market, its strenghts, and weaknesses, opportunities, and threats. Relevant products are classified in the Boston Consulting Group Matrix. The conclusions from the analytic part served as a base for suggestions of optimal marketing mix for the products of electronic banking.
Detailed record

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