National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Proposal of Company Marketing Strategy
Pelán, Radim ; Kreps, Jakub (referee) ; Kaňovská, Lucie (advisor)
The key goal of my bachelor’s diploma thesis is to suggest a marketing plan of the eshop Brašničky.cz owned by the company OPTIMAL TWIN s.r.o. In the first part the thesis is focused on the theory of the marketing and online marketing. The second part is dedicated to the processes in the company, analysis of the marketing activities of the e-shop during the year 2013 and insights into the website traffic. The third part is focused on the suggested changes and improvements of the marketing strategy for 2014 with the return of investments taken into the account.
The Proposal of Company Marketing Strategy
Pelán, Radim ; Kreps, Jakub (referee) ; Kaňovská, Lucie (advisor)
The key goal of my bachelor’s diploma thesis is to suggest a marketing plan of the eshop Brašničky.cz owned by the company OPTIMAL TWIN s.r.o. In the first part the thesis is focused on the theory of the marketing and online marketing. The second part is dedicated to the processes in the company, analysis of the marketing activities of the e-shop during the year 2013 and insights into the website traffic. The third part is focused on the suggested changes and improvements of the marketing strategy for 2014 with the return of investments taken into the account.

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