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The entry of a Czech company to the foreign markets (ALTA Invest, a.s.)
Jindra, Tomáš ; Sedláček, Jiří (advisor) ; Petříček, Václav (referee)
The thesis analyses the conditions of entry of the company ALTA Invest, a.s. to the Russian market and, using the generalization method, provides insight to Czech companies as to how they themselves can enter foreign markets. In the theoretical part, attention is given to the mapping of institutional support and various forms of entry into foreign markets. In the practical part, the company ALTA Invest, a.s., one of the most important Czech manufacturing engineering companies which are active in the Eastern markets, is characterized and a SWOT analysis of the Russian market is carried out.
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