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Spokojenost a loajalita hostů ubytovacích zařízení v ČR
Jarošová, Kateřina
This thesis deals with the issue of satisfaction and loyalty of guests in accommodation facilities. The aim of the work is to determine the level of guest satisfaction using partial quality factors and evaluate their impact on guest's loyalty. The evaluation was based on the processing of a questionnaire survey using IPA analysis and regression analysis. The findings indicate that the guest's loyalty is most influenced by factors: the ambience of the accommodation facility, the qualification and trustworthiness of the staff, the feeling of safety and security, additional services of the accommodation facility and the staff communication abilities. In the end, recommendations are made for accommodation service providers to increase the satisfaction and loyalty of their guests.
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Marketingová komunikace společnosti Statek Samsara s.r.o.
Meluzínová, Iveta
Meluzínová, I. Marketing communication of the company Statek Samsara s.r.o. Bachelor thesis. Brno: Mendel University in Brno, 2022. The bachelor's thesis deals with the topic of marketing communication of the guest house Statek Samsara. The main goal is to design such measures in the field of marketing communication, which would attract more customers and increase awareness of the guest house. The result section identifies the guest house from the perspective of the marketing mix, communication mix, analysis of the internal and external environment and segmentation. Based on quantitative research in the form of a questionnaire survey, recommendations are proposed to improve marketing communication, for which graphic designs and calculations of individual cost items are developed. The main recommendations include the offer of stay packages, because respondents show great interest in this form of purchase, and the use of PPC advertising due to the low promotion of the guest house on the Internet.
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Dopady COVID-19 na loajalitu a spokojenost návštěvníků hotelových služeb
Kubrakova, Darya
This bachelor thesis deals with the effects of Covid-19 on the satisfaction and loyal-ty of visitors of hotel services. The main goal of this bachelor thesis is to identify the most significant changes in the behaviour of hotel visitors in a selected seg-ment caused by the Covid-19. To achieve this goal, a questionnaire survey was used, the results of which were evaluated using pivot tables. Questions have also been developed for hotel facility managers to compare the situation with its views and those of the guests. Finally, a recommendation was made for accommodations in order to increase the satisfaction and demand of its guests.
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Marketingová komunikácia vybraného ubytovacieho zariadenia
Gorelová, Natália
The bachelor thesis deals with marketing communication of the Lesna Hotel. The thesis contains the identification of the hotel from the marketing mix point of view, including the determination of its target group. Based on this, an analysis of the hotel environment and a SWOT analysis were prepared. Finally, a proposal was created to improve the output of the hotel in the field of marketing communication. The proposal is accompanied by a budget of individual cost items and a graphical representation of some marketing communication elements.
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Dopady pandémie COVID-19 na ubytovacie zariadenia v destinácii Františkovy Lázně
Melišíková, Barbora
Melišíková, B. Impacts of the COVID-19 pandemic on accommodation facilities in destination Františkovy Lázně. Bachelor Thesis. Brno: Mendel University in Brno, 2022. This bachelor thesis deals with the effects of the COVID-19 pandemic on accommodation facilities in destination Františkovy Lázně. The main goal is to evaluate these impacts and based on the findings, to propose a strategy for the future. The theoretical part contains the definition of basic concepts in the field of tourism in connection with spas, destination management and accommodation facilities. The actual work consists of evaluating the current situation using secondary and primary data. The sources of primary data come from 2 questionnaire surveys and interviews with selected accommodation facilities. Based on the obtained results, through SWOT analysis there are proposed new strategies and recommendations for accommodation facilities, which are economically evaluated.
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Dopady pandémie Covid-19 na poskytovanie ubytovacích služieb a spokojnosť hosťa vo vybranej destinácii Orava
Škoríková, Veronika
Škoríková, V. The impact of the Covid-19 pandemic on provision of accommodation services and guest satisfaction in the selected destination Orava. Bachelor thesis. Brno: Mendel University, 2021. This bachelor thesis deals with the investigation of The impacts of the Covid-19 pandemic on provision of accommodation services and guest satisfaction in the destination Orava. The aim is to identify the level of guest satisfaction based on selected quality factors and evaluate their impact on loyalty in the context of the Covid-19 pandemic. An e-mail communication with accommodation service providers was also conducted, which identified the changes and impacts of the Covid-19 pandemic on their accommodation. Finally, a draft of recommendations is made in order to improve the satisfaction and loyalty of guests in accommodation facilities in Orava.
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Process Optimization in Services
Illek, Adam ; Rompotl, Jaroslav (referee) ; Videcká, Zdeňka (advisor)
This bachelor’s thesis is aimed on process optimization in hotel services. The solution is focused on processes related with accommodation assured by hotel reception, which lead to elimination of routine activities, the elimination of data duplication and their digitalization. The thesis is divided into three parts, which are devoted to theoretical delimination, analysis and process improvement.
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Winery Lahofer Dobšice
Javorský, Tomáš ; Myslín,, Jiří (referee) ; Dýr, Petr (advisor) ; Kalousek, Miloš (advisor)
The goal of this work is to make a project of a new constructed winery building for the Lahofer Company in the village of Dobšice u Znojma. I have completed a study on this topic in the AG34 subject, which is extended by documentation for building permit and documentation for carving out the construction. The downhill land is located on the south slope of the current vineyards in approximately trapezoid shape. The instructions for the assignment including the manufacture part of the building with yearly output of 1,000,000 bottles a year, which is accompanied by a part of the building that serves as administrative as well as public space of the company that is followed by restaurant and accommodation facilities significantly influenced the entire construction project of the building. The main idea of the project is to create a compact monoblock, which is along its length separated onto a manufacturing part facing the street and the administrative part that is facing the wine yards and the entire manufacturing part of the building that is located along the entire length of the tract. Second floor of the building is extended out of the main volume. This extension created a terrace above wine yards along the entire length of the building, which also serves as a covered parking space for motor vehicles. The mass of the manufacture part of the building has been segmented into 9 gradually deforming gabled roofs with illuminated top parts of the roofs that directly follow to flat roof of the non-manufacturing part of the building. This way I have created a motive of traditional gabled roofs followed up by the wine cellars that is typical for South Moravia. An outside staircase from perforated sheet of tin completed the mass of the object with motives characteristic to the traditional folk costume. The staircase and the other metal parts are in contrast to the wooden parts of the building in the utility part of the building and in the durable concrete facade of the object.
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Plumbing Systems for Accommodation Facilities
Možná, Pavlína ; Vrána, Jakub (referee) ; Bárta, Ladislav (advisor)
Master’s thesis "Plumbing systems for accommodation facilities" is processed in the form of project documentation plumbing according to applicable regulations. Designed building has five floors, basement. The ground floor restaurant and relaxing part of the hotel, in the remaining floors are guest rooms with 75 beds. One room is completely wheelchair. The building is located outside urban areas without connection to public utilities. The work focuses on the design of plumbing hotel and presents two variants of the possible solutions for waste water from the building. Building water supply is secured from drilled wells and the proposed pumping equipment.
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