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National Repository of Grey Literature

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Marketingová strategie Hotelu U Kata v Kutné Hoře Domasová, Klára ; Indrová, Jarmila (advisor) Práce je rozdělena do dvou částí. První část se zabývá marketingem, jeho aplikací v hotelnictví a cestovním ruchem 21.století. Druhá, praktická část, mapuje součastnou situaci Hotelu U Kata, jeho charakteristiku a součastný marketingový mix. Práce definuje žádaného klienta a možnosti hotelu jak tuto klientelu získat. V závěru práce je vytvořen nový marketingový mix hotelu. Tento mix vychází z budoucí, tak i současné analýzy konkurence a ze SWOT analýzy. Detailed record

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