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Marketing Application in Animal Shelter
 Bardiovská, Dominika ; Procházková, Markéta (advisor) ; Šnajderová, Lucia (referee)
This Bachelor's Thesis deals, analyses and designs a system of applying the marketing mix, mainly the marketing communications in the animal shelter. My intention is also to gradually review the promotion of the shelter and depict a vision of other possible solutions to the shelter's communication with the environment. My work is based on the theory of non-profit organizations, marketing, marketing communications and specification of the marketing application in nonprofit sector as a shelter for animals. I continue searching methods to help animals, relying on past campaigns to help animals, especially to help animals in shelters. The result is a clear marketing mix program with a focus on specific marketing communications in the animal shelter, a brief comparison of two specific shelters and my additive application of marketing to the animal shelter.
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