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Communication of the Office of the Government of the Czech Republic on Instagram
Holasová, Jitka ; Holanová, Radka (advisor) ; Sojka, Pavel (referee)
The aim of the diploma thesis entitled Communication of the Office of the Government of the Czech Republic on Instagram was to carry out a detailed linguistic analysis of the texts from the Instagram account of the Office of the Government of the Czech Republic and to evaluate features that are typical for this discourse. Futhrmore, the aim was to evaluate the texts from the point of view of inclusion among functional styles (communication spheres) and from the point of view of informal manifestations of communication by public administration institutions. In the theoretical part, the diploma thesis deals with the characteristics of institutional communication, administrative functional style and features of electronic communication. The corpus of texts consists of ninety-three texts from the Instagram account of the Office of Government of the Czech Republic, with the oldest text used being from 27/09/2018, and the most recent form 18/05/2022. When analyzing the texts, we focused on their morphological and lexical level, the amount and form of the pictorial code, the presence or absence of an expressed personal opinion, the function of the texts and the character of intertextuality. We categorize the analyzed texts into institutional communication, for which the administrative functional style is...
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