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National Repository of Grey Literature 87 records found  beginprevious86 - 87  jump to record: Search took 0.00 seconds. 
Marketing Strategy for Company Eurovia
 Kvapil, Antonín ; Ing.Vladimíra Tomková (referee) ; Šimberová, Iveta (advisor)
The Master´s thesis deals with proposal and creation marketing strategy. Thesis describes state of the Eurovia CS, a.s., analyzes microeconomics and macroeconomics surrounding and contains proposals of implementation marketing strategy in the company.
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Analysis of environment of the company Severočeské doly, a.s
 Nerudová, Andrea ; Dvořáček, Jiří (advisor) ; Slunčík, Peter (referee)
The bachelor's thesis analyses a business environment of the company Severočeské doly, a. s.. The company's core business is the excavation, processing, and sale of brown coal and associated raw materials. The thesis has two parts, theoretic and analytic. 7S analysis is used to analyse the internal business environment. Porter five forces analysis is used to analyse the microenvironment and PESTLE analysis is used to analyse the macroenvironment. The last analysis is the SWOT analysis, in which I use outcomes of previous analyses. The main goal of this thesis is to analyse key factors, which have positive or negative influence on the company.
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National Repository of Grey Literature : 87 records found   beginprevious86 - 87  jump to record:
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