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The Decline in the Standard of Living in Presenior (55-65 years) and Senior (65+) Generation and the Factors that Influence Them
Durkáč, Ondřej ; Šefčíková, Linda (referee) ; Konečný, Štěpán (advisor)
Senior policy of the state is largely focused on the active life of seniors (eg national strategy to support positive aging for the period 2013-2017 ). From this pont of view is generally expected to stay seniors longer in their natural environment and any subsequent use of social and health services, residential care homes for the elderly. Another phenomenon is the senior policy burden on the state budget in raising funds for the payment of pensions. One means of this policy mainly at regional level is to support seniors through discounts and other advantages Senior Pas project. The author draws a comparison of the consumer basket of the general population in the age structure from 55 years and above users Pas Senior Discount Network , which is primarily intended to support active living. The theoretical part focuses on the description and benefits, deficiencies discount networks in general and the discount network designed primarily for seniors. Thesis will also undertake an excursion to the neighboring countries, especially Austria and Germany, this excursion could give a number of inspiring suggestions in monitoring the functioning of these networks. In the practical part, thesis will devote particular network Senior Discount waist and through a questionnaire survey of members of the network. Thesis will be noticing all the available factors affecting the selection and use of discount networks in relation to age, place of residence, gender and other attributes/parameters. Thesis will help to answer the question whether discount network tends to increase the active life of seniors primarily or secondarily through capital cost savings for common services and goods. Author of acquired knowledge and experience will provide recommendations for fulfilling the mission and good functionality of discount network Senior Pas.
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Critical Analysis of Consumer Demand with Regard to Economic Development in the Czech Republic
Holásková, Romana ; Žilková, Zdenka (referee) ; Škapa, Stanislav (advisor)
Master´s thesis deals with problems of consumer behaviour in the Czech republic. Theoretical part of thesis defines basic concepts and data, which relate to consumer demand and information necessary to understand the analysis part. The following part deals with critical analysis of consumer basket and spending costs of households in different commodities. Analytic part is also aimed at economic development and according to it we can deduce reactions of households and related consumer behaviour. At the end the thesis is completed by suggestions to reduce excess spending expenditures, which are recommendation for citizens of the Czech republic.
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Supply of a specific assortment of goods on the Czech and German retail market
Boučková, Helena ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelors thesis is concerned with the supply of products with reduced lactose content and products with dairy substitutes in retail chains operating on the Czech and German markets. The objective is to assess the extent of the physical accessibility of this assortment of goods and its availability at different price levels in both countries. The thesis is divided into two sections. The first section is theoretical. It defines the consumers of lactose-reduced dairy products and non-dairy products with regards to their needs and requirements as to this range of products and includes an estimate of the size of this market segment. Market segmentation theory with a focus on segmentation variables, legislative regulations concerning the specified range of products and producers and brands acting on both markets are also summarised. Section two follows the first section with an overview of the field research conducted of select shops from both markets. The products and their prices are observed and shops are evaluated based on their fulfilment of the set consumption basket, the number of products available, and labeling in shops. Price analysis is concerned with the prices of select types of products from both markets. The supply of the specific assortment of goods on both markets and the position of Czech and German consumers is assessed on this basis and lastly, market opportunities for this range of products are stated.
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Case study of family finances in the context of macroeconomic data in 2009–2013
Zuranová, Natálie ; Smrčka, Luboš (advisor) ; Duda, Dušan (referee)
The focus of my thesis is to evaluate the financial situation of the individual family and compare it with the average Czech family, according to data collected by the Czech Statistical Office. The thesis is divided into two parts, theoretical and practical ones. In the first part there are introduced the theoretical framework and the basic theoretical concepts adopted for this study. In the second part is the family budget based on real data from a bank account analysed. Finally, I propose a more efficient use of available funds, found in a family bank account, and thus I can explain the importance of investing. My thesis is is consistent with the macroeconomic developments and the financial crisis in 2009--2013.
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Nutrilon in Preschool Age and its Standards
DVOŘÁKOVÁ, Jitka
The aim of this Bachelor´s thesis is to determine the level of food for children in kindergarten. A theoretical part will describe the individual nutrition components of preschool children. This part will also include a summary of significant factors important for the healthy development of children, such as a proper ratio of vitamins and minerals for proper observance of drinking mode during the day. A practical part will deal with monitoring of fulfillment of nutrition standards and nutritional values in the monthly diet and consumer basket. It will also focus on the prevalence of overweight and obesity among preschool children and pupils of primary schools. Based on the measurements will pass through a comparison of collected data. In the questionnaire will be surveyed the parents´ opinions on food for children in kindergarten, children eating habits at home and their physical activity in the frame of their obesity prevention.
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Evaluation of Food Variety in Selected School Canteens in the South Bohemian Region
DALIHODOVÁ, Andrea
These factors include also eating in school canteens. By this we understand nutrition services for children, pupils, students and other people whom this food is offered within material sustaining, full direct social security or within preventive care by whole day services or boarding services. In the interest of following nutrition doses, there has been set up so called consumer basket of foodstuffs.The theoretical part focuses on explaining of the term of school nourishment and form.The main aim of my diploma work was to appraise variety of school lunches in chosen school canteens according to months menus from the nutritious point of view.Partial targets were focused on assessing the quality of lunches according to the consumer baskets of foodstuffs and appraising the method of school canteens of drawing up their menus. In the practical part there has been presented own research and its results. The research for this diploma work started in November 2012 and finished in February 2013. Practical part of this research was worked out on the base of quality research. The choice of searched subjects happened with the aid of pure intentional research. The data file was constituted by menus from December 2012, January 2013 and February 2013 and by the consumer baskets of foodstuff for the same season. The analyses of variety of foodstuffs and was supplemented by half-structured interview.I prepared five researching questions before assessment of the research that were answered during the research. These questions were: ?Do the coefficients of variety of foodstuffs agree with the criteria of canteens? ? ?Do the school canteens fulfil the set up norms for recommended fulfilling of the months consumer basket of foodstuffs? ? Does the management of the school canteens follow the recommended principles of a healthy diet while preparing their menus? ?Do school canteens provide various structures of recipes, dishes and technologies? ? ?Can the offer of dishes in school canteens be improved? In the first part I firstly concentrated on appraisal of variety of soups in school canteens. The variety was appraised on a month bases for each canteen. Next I focused on appraisal of variety of main dishes, side dishes and food supplements. The results were registered in well arranged charts. The next part of diploma work focuses on appraisal of consumer foodstuffs baskets.The last part contains interview with the management of school canteens.I have also managed to get answers to asked research questions so I could set down hypothesis. According to the answers I set three hypotheses. The first one is: ?The chosen school canteens from South district provide their diners with various foods and follow the principles of a healthy diet. ? I came up to this hypothesis while looking for answers to researching questions focused on variety and composition menus. The answers to the research questions helped me in formulation the second and third hypothesis: ?School canteens fulfil set up norms for recommended month consumer foodstuffs basket for commodity meat, milk, dairy products, free fat, free sugar, vegetables and potatoes.Third hypothesis was formulated as follows: ?School canteens don´t fulfil set up norms for recommended month consumer foodstuffs basket for commodity fruit and legume. The management of these canteens get further education in the area according to the interviews. I think that this diploma work can be used as an information material for educating workers in the area of nourishment. The results can be useful as a source of information for workers in school canteens.
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