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Purchasing decision process of consumers in the sweet biscuits and wafers market
Mihoková, Jana ; Koudelka, Jan (advisor) ; Kopáčková, Lenka (referee)
The aim of this diploma thesis is to analyze a purchasing behavior of consumers in the market of biscuits and wafers, find specifics and map out the usage of sales channels. The first part focuses on the theoretical apparatus that helps to understand consumers' predispositions, lifestyle and purchasing decision process in general. The second part concentrates on biscuits and wafers and the current situation. The third practical part deals with the results of marketing research of consumers in biscuits and wafers category.
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Analysis of a Transportation System
Petržílka, Radek ; Černý, Jan (advisor) ; Lukšů, Vladimír (referee)
The presented Bachelor thesis is focused on a logistic sector of a chosen enterprise. It solves primarily the problem of transportation and forwarding. Based on identifiable data, it focuses on the analysis of chosen factors from logistics. The thesis makes full use of available information. Golem Company has been chosen for the analysis of a transportation system. It is a company with a well-built hinterland and specializes primarily in transportation of goods using road freight service. The solved factor is the analysis of variants for foreign trips. It describes the way drivers are used to their full capacity, possible saving of time, the AETR contract. Another logistic factor solved in this thesis is an analysis of a correct decision-making. Organizational incorporation of logistics takes the first place in this firm.
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Applications of psychology of decision-making
Bahník, Štěpán ; Sirůček, Pavel (advisor) ; Džbánková, Zuzana (referee)
This work summarizes the basics of the heuristics and biases approach. It is a psychological approach to the study of decision-making and judgment stemming from works of Daniel Kahneman and Amos Tversky. Not only did it contribute to understanding of numerous cognitive processes, which people use for deciding and making judgments, but it has many applications in various fields including economics as well. There are mentioned examples of application besides theory in this work. In particular, the covered fields are negotiation, investment decision making and marketing. Critics of depicted approach and its implications are briefly described at the end of the work.
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