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Proces založení podniku v oblasti pohostinství
Píšová, Klára
The bachelor thesis focuses on the issue of establishing business in the domain of catering industry. Its aim is to state the methodical process for establishing business in this domain. In the literary recherché are utilized findings that bear on the individual legal forms of business and the conditions of business in the domain of catering industry in the Czech Republic. The respective work is dedicated to the methodical process that is later specified on the theoretical example of the application of the methodical process in the domain of catering industry. The work is supplemented with the quantitative research. For the research was stated hypothesis and then was used chisquared test for the association table. The end of this work is dedicated to the résumé of all key factors that the methodical process should contain.
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Ekonomické přínosy marketingové strategie specializovaného podniku služeb
Lojková, Nikola
Lojková, N. Economic benefits of marketing strategy of a specialized enterprise of services. Bachelor’s thesis. Brno: Mendel University, 2018. The aim of this bachelor’s thesis is to evaluate the economic benefits of the marketing strategies of the hospitality business. Methods used for the thesis were SWOT analysis, competition and business analysis, and questionnaire survey focused on customer satisfaction assessment. Based on the information gained, marketing improvements have been suggested to increase demand and sales. An improvement proposal in business management was developed to achieve a positive economic result.
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Impact of smoke-free laws on hospitality businesses in the European perspective
Simpartl, Josef ; Janský, Petr (advisor) ; Haas, Emma (referee)
Ever since smoke-free laws regarding the hospitality business were proposed, there was an argument that these policies were going to harm their revenues and employment. This bachelor thesis examines this argument in the European context. The examination is divided into three parts. First, it aims to distinguish between effects of two distinctive forms of smoke-free laws. Second, it analyzes the impact of smoke-free policies over time. Third, it attempts to assess differences of their impact based on regional or socio-economic differences. Using difference-in-differences analysis of administrative annual data from Eurostat database, this thesis does not find any permanent effect of smoke-free laws on revenues or employment of hospitality businesses. The results of the analysis also show, that if there was any significant impact throughout the first years of the smoke-free law's validity, it was always short-lasting. Still, the over time impacts of the individual forms of smoke-free laws differ. In case of a partial smoke-free law, there is a statistically significant negative impact on turnover immediately after its implementation and a positive impact on employment in the third and fourth year after its implementation. The complete smoking ban does not exhibit any statistically significant impact at all. In...
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EU development - Comparison of the Czech and Slovak Republics in selected sectors
Dvořáková, Petra ; Drcmánková, Hana (referee) ; Bočková, Nina (advisor)
The aim of my master thesis is to create a comparison of economy between the Czech Republic and another country in the European Union. This other selected country member was Slovakia, which is quite similar to the Czech Republic, has a common history with the Czech Republic, but has already adopted the euro. At the beginning the history of European Union, the Monetary Union and the convergence criteria for the introduction of the single common currency are summarized. The analysis of selected macroeconomic indicators, the fulfillment of the Maastricht criteria and the analysis of medium-sized enterprises in the restaurant and hospitality sector was also carried out in practical part.
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Human resource management in a service provider
KAIN, Rostislav
This thesis is focused on the analysis of the human resource management in a service provider company. The company is hotel Zámek Valeč. The main aim of this thesis is to evaluace the current situation in the field of human resources management and to set out proposals for improvement. At the same time, the aim of this work is to confirm or refuse the hypotheses. Data were obtained through a questionnaire survey, controlled interview and personal observation. The questionnaire consist of 25 questions, where the first 20 questions map the whole area of human resources management and the last 5 are identification questions. The controlled interview containt 11 questions, that are almost identical to the questionnaire for employees. This makes it possible to compare the employee´s view with the view of the company management. Finally, changes were proposed to improve the situation.
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Možnosti a omezení rozvoje alternativního stravování v Brně
Heppnerová, Vanda
The aim of the bachelor thesis is to identify possibilities and limitations of development of vegan restaurants in Brno. The theoretical part is focused on benefits of small and middle businesses for regional development, regional market, customer market behaviour, hospitality marketing and alternative forms of eating. The practical part is (1) describing current vegan restaurants on the market of Brno; (2) focused on primary research of opinions of vegan restaurant customers and individuals who eat standard food with the aim to define possibilities and limitations in development of chosen form of alternative eating.
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Interiér komerčního pohostinského prostoru
Holatová, Alexandra
The theme of this diploma thesis is modernization and transformation of the original Greek-style restaurant into a coffee house including design and reconstruction of brand new interior with main focus on its functionality. This work follows general requirements for an interior of public places, reflects the business owner ideas and expectations while still considering nature of the surrounding area. New design is fixed to already build premises which provide basic aspects bounded with general but essential ergonomic rules. All these aspects including knowledge obtained from literature and latest hospitality trends indicate the project development direction into its final solution. Quite important part of the diploma thesis is design and construction of several furniture components.
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Marketing plan of Pražská kavárna for 2018
Sojková, Lucie ; Kvítková, Zuzana (advisor) ; Daňková, Zdeňka (referee)
This diploma thesis deals with the analysis of the current marketing plan of the existing café Pražská kavárna and recommends a marketing strategy for the next period. The main objective of this thesis is to propose a new marketing plan for Pražská kavárna for the following year 2018, based on the gained theoretical knowledge and information gathered from the analyses of current marketing practices. The partial objectives are to make a business situation analysis (macro, micro and internal environment), characterize the company's marketing mix, to identify points for improvement, and to develop the resulting targets and strategies. The thesis is divided into five chapters, into the theoretical and practical parts. The first part deals with the theory of strategic planning and the specifics of marketing in the hospitality industry and includes current food trends. In the second part, the theoretical knowledge is applied in order to evaluate the current marketing strategy of the company and design a new marketing plan.
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Provision of services in hospitality with a focus on coeliacs
Pechová, Gabriela ; Šálková, Daniela (advisor) ; Markéta, Markéta (referee)
The master´s thesis is focusing on temporary characteristics of restaurant services from the view of customers who have the illness called coeliac disease, which means they have certain dietary restrictions. Firstly, the theoretical part sets the topic into the wider context. The theoretical background is divided into three larger parts dealing with coeliac disease, the specifics of gluten-free diet and with a characteristics of hospitality industry with focus on this group. In the practical part statistical tests analyse the information, obtained by survey aimed at the target group. For this purpose the practical part is divide into four parts dealing with demographic characteristics of coeliacs and their influence on frequency of visiting restaurants, suitable characteristics of restaurants, their promotion and with coeliacs' interset in specialized restaurants. The outcomes of the thesis are a summary of coeliacs' consumer behaviour in the field of restaurant industry and recommendations for restaurants, how the offered services could be improved and fitted to the target group. Finally the thesis deal with the question of working of a restaurant which would be partly or entirely focused on serving a specially prepared gluten-free meals.
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