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National Repository of Grey Literature 62 records found  beginprevious61 - 62  jump to record: Search took 0.01 seconds. 
Marketing Application in Animal Shelter
 Bardiovská, Dominika ; Procházková, Markéta (advisor) ; Šnajderová, Lucia (referee)
This Bachelor's Thesis deals, analyses and designs a system of applying the marketing mix, mainly the marketing communications in the animal shelter. My intention is also to gradually review the promotion of the shelter and depict a vision of other possible solutions to the shelter's communication with the environment. My work is based on the theory of non-profit organizations, marketing, marketing communications and specification of the marketing application in nonprofit sector as a shelter for animals. I continue searching methods to help animals, relying on past campaigns to help animals, especially to help animals in shelters. The result is a clear marketing mix program with a focus on specific marketing communications in the animal shelter, a brief comparison of two specific shelters and my additive application of marketing to the animal shelter.
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Symbolism and Mythological Meaning of Animals in English and American Romanticism/Symbolika a mytologie zvířete v literatuře romantismu
 TRÖSTLOVÁ, Kamila
The work concerns symbolism and mythological meaning of animals in the literature of Romanticism. It concentrates on the works of S. T. Colerige, W. Wordsworth, G. G. Byron, H. Melville and E. A. Poe.
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