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Assessment of the Economic Situation in the Corporation, Proposals and Recommendations for its Improvement
Volánková, Nikola ; BA, Renata Šrámková (referee) ; Hanušová, Helena (advisor)
The diploma thesis deals with an assessment of the economic situation of the selected limited liability company (hereinafter referred to as “PODNIK”) and introduces a number of proposals for its improvement. The company operates in the field of industrial filtration and manufactures custom technological complexes. Strategic analysis was used to evaluate external and internal factors that have an impact on the company. This evaluation reveals the strengths and weaknesses of the company and what opportunities and threats the company faces. The results put forward the proposals on the basis of which the economic situation of the company can improve.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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Business Plan for Establishment of the Company
Koukal, David ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
This thesis defines the theoretical basis essential for building a business plan and simultaneously encompasses the building of a real business plan, which will be focused on the creation of a new company - KK-TECH s.r.o., which will offer complex cleaning services. The key aspect of the thesis is market analysis, which the company will enter, and a marketing and financial plan. I will use primarily data, which have been obtained while studying, and also data, which have been obtained thanks to working in said field.
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The Use of the Project Management Tools in Practice
Tomek, Richard ; Tröster, František (referee) ; Širáňová, Lenka (advisor)
Bakalářská práce pojednává o využitím nástrojů projektového managementu v konkrétní společnosti působící v odvětví informačních technologií. Projekt, kterým se práce zabývá, je zaměřený na integraci duplicitních systémů vzniklých na základě sloučení dvou společností za pomoci využití metodiky PRINCE2. Práce je rozdělena do tří částí. V první části jsou popsány teoretické metody a postupy použité pro zpracování práce. Ve druhé části je analyzován současný stav společnosti a výchozí informace k projektu. Práce je zakončena třetí částí, která obsahuje praktické využití metod pro návrh projektu a zhodnocení přínosů pro společnost.
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Evaluation of Business Performance Through Financial Analysis Tools
Mrhačová, Lenka ; Teplá, Olga (referee) ; Hornungová, Jana (advisor)
This bachelor thesis deals with the evaluation of the performance of the company UNIS COMPUTERS, a. s. using methods of financial and strategic analysis for the years 2017 to 2021. The theoretical part will describe individual methods of financial analysis as well as indicators that will subsequently be applied in the work. In the practical part, selected indicators are applied to a selected company. The last part deals with suggestions for improving the current situation of the company.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Bartošic, Zbyněk ; Štefanová, Kateřina (referee) ; Janíčková, Nikola (advisor)
The bachelor thesis focuses on ways of assessing the financial situation of a company. The theoretical part characterizes the financial analysis, its users, sources and particular indicators. The methods of strategic evaluation of a company are included as well. In the practical part, the theoretical knowledge is applied to the company Antech, spol. s r.o., accounting documents of this company are framed according to the theory and evaluated. In conclusion, proposals for solution of the current state of this company are presented.
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