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Modern sales promotion using mobile technologies
Žabka, Michael ; Novotný, Ota (advisor) ; Pavlíčková, Jarmila (referee)
The diploma thesis deals to design and develop mobile application for sales promotion in retail chains. Mobile application is created on base of designed service for sales support, that subject and design is written in thesis too. Mobile application uses the most modern technologies, which are now available in mobile devices. This technologies ensuring identification of customer in store, share marketing information to customer and other possibilities gaining detailed information about shopping behavior of customer. Thanks to those data is possible analyze customer by different methods which are in thesis described too. Based on this analyses it can be streamlined sales, shopping and other retail processes. Main aim of thesis is make usable mobile application which promote sales in retail chain. Theoretical part of thesis deals to describe general marketing on which is based analytical marketing resp. Data-Driven Marketing. Next part of this chapters is defining of retail, explaining its specifics and showing interleave to modern technologies. Concrete possibilities of modern technologies is presented in last chapter of theoretical part which is primary focused on mobile application developing in IBM Worklight environment. Practical part of thesis is divided to two chapters where first chapter deals to description designing service for sales promotion. Description is built by architecture, data flows and design of communication interfaces. In second chapter is described design of mobile application based on the service, from user interface to technological architecture. In this part of thesis the mobile application is developed, provided as a OpenSource with all source codes and available online as a demo version. The main output of thesis is mentioned mobile application, which is detailed described in end of practical part. There is specified link to online available version of this application. Mobile application contains diverse functionality for customer and its aims to test usability of modern possibilities in real-life.
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Redakční systém sportovního klubu
Gvizd, Peter
GVIZD, P., Redakční systém sportovního klubu. Brno, 2015. The aim of this Bachelor thesis is to create a content management systems's de-sign for the sport club Jednota Sokol Chocholná -- Velčice. The design is created on the basis of the club analysis and the identification of the key properties, which should be met by the content management system. Other properties of the content management system are deduced from the club requirements. The implementation was realized by standard technologies, that are used for creating web applications.
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Praktické využití moderních webových technologií
Hloch, Jaromír
The thesis provides information about JavaScript and its use to create web applications, comparison of selected JavaScript libraries and compared JavaScript with other technologies for creating rich Internet applications. It also deals with creating reservation system for recreation center in Beskydy.
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Metody vývoje mobilních aplikací
Kočí, Jakub
This thesis outlines description and comparison of currently used application development tools for mobile devices. The thesis compares especially development of native applications (for Android, iOS, BlackBerry, Windows Phone) with web-based solutions with regard to the multi-platform development. Moreover, the thesis presents implementation of an experimental application for Android as well as web-based application. Both implementations are described and compared including performance tests.
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Aukční systémy na webu
Hort, Jan
Hort, J. Auction systems as web applications. Bachelor thesis. Brno: Mendel University in Brno, 2013. The thesis is focused on auction web systems problematic and it is analyzing its competitive environment. With help of proper methodic it has became a basis for creation of auction web application which is also using some modern tech- nology and optimizations.
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Design and development of IT solution for Koala Café s.r.o.
Průcha, Ondřej ; Mittner, Jan (advisor) ; Buchalcevová, Alena (referee)
This thesis is primarily about a designing and development of solution which is based on internet technologies. Briefly speak about software engineering and describe methodology of software development. Then choose a methodology which is suitable for the character of developing solution. Design is made and consulted with customer before starting develop-ing an application. Practical part describes steps, which leads to realizing whole solution. Goal of this thesis is develop such a solution, which will confirm all requirements and make customer satisfied with it. Important fact to support this goal is to choose right me-thodic and change to character of this solution. Benefit of whole thesis is developed web application and presentation.
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Using Web technologies to develop mobile applications on the Android platform
Kameníček, Lukáš ; Kosek, Jiří (advisor) ; Hassman, Martin (referee)
Bachelor work deals with applications development for operating system Android. First defines a ways of providing applications for this platform and after that defines everything necessary for us to be able to begin development. Briefly stated the advantages and disadvantages of specific approaches and discusses the related development environments. The next chapter focuses on the main theme, which is the use of Web technologies HTML, CSS and JavaScript during application development. The possibility of linking web technology with Java applications on the client side is included. It also deals with ways to use external periphery such as camera phone or GPS. In the last chapter examines the theoretical knowledge of the first chapters of their use in practical realization of prototype application based on Web technologies and using your camera.
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Utilization of Flash technology in e-commerce applications
Nagy, František ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
The growing intensity of competition between traders leads to harder acquisition of competitive advantage. Businesses and companies are therefore trying to get this benefit from e-commerce solutions, enabling them to serve as a presentation tool as well as a communication tool with the customers; reduce the transaction costs and facilitate the marketing of products and services. The increasing amount of firms using these solutions requires them to create them the most attractive and technologically advanced: therefore they utilize more sophisticated technologies that enable them to achieve this purpose. This work is dedicated to one of these technologies - Adobe Flash. It intends to familiarize the reader with this technology, compare it with the competing technologies and demonstrate its use in the commercial sphere on the World Wide Web. As well it should point out possible problems with application development and the possible solutions for these issues. On a realistic example it should demonstrate the inevitability of this technology, despite of growing competition. The readers who intend to create an e-commerce application should have enough information to be able to do so after reading this paper (the work does not devote to ActionScript programming in detail), or be able to choose a more suitable technology for their application. It also includes several recommendations to optimize Flash elements and applications to contribute to the most user-friendly experience.
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Business tasks at universities
Malček, Michal ; Chlapek, Dušan (advisor) ; Kahoun, Jindřich (referee)
Thesis goes through the system and the economic aspects of mutual influences between universities and business environment to the usability of student knowledge in the real corporate environment. The most important part of the theory chapter is a description and evaluation of the various forms of cooperation between students, academics and business. Then there is a follow-up discussion about the role of web technologies in the process of cooperation of these entities. On this basis, the next chapter continues with the interpretation of calculations of economic data, outputs from own surveys and also the interpretation of the findings of several external analysis. The main objective of analytical chapter is to at least particularly reveal and evaluate market opportunities in the mediation of selected forms of cooperation. The final part of the work is a response to identified opportunities in form of the project concept.
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