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National Repository of Grey Literature

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	Event management Myslivcová, Hana ; Koudelka, Jan (advisor) ; Novák, Pavel (referee) V práci je popsán teoretický postup při pořádání eventů, který vychází ze zásad projektového řízení. Tyto postupy jsou také aplikovány v praktické realizaci eventu. Následuje výzkum aktuálních trendů v event managementu a výzkum cílových skupin s pomocí dat MML/TGI. Detailed record
	Social advertisement Hrušková, Kateřina ; Kašparová, Eva (advisor) ; Surynek, Alois (referee) This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics. Detailed record
	Event management Myslivcová, Hana Bc. ; Koudelka, Jan (advisor) ; Novák, Pavel (referee) V práci je popsán teoretický postup při pořádání eventů, který vychází ze zásad projektového řízení. Tyto postupy jsou také aplikovány v praktické realizaci eventu. Následuje výzkum aktuálních trendů v event managementu a výzkum cílových skupin s pomocí dat MML/TGI. Detailed record

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