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Franchising as a method of entry to the market
Škodová, Adéla ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The topic of this bachelor thesis is Franchising as a method of entry to the market. In the first part I focus on franchising theory, its advantages, disadvantages and informative materials for this type of business. I also mention the current state of the franchise market in the Czech Republic. The second part deals with "TETA drogerie" and franchising chain functioning. In one chapter, I mention the basic information about the owner of TETA brand, its market position and services that "TETA drogerie" provides to customers. In the next chapter I discuss the franchise contract, from which I focus primarily on the "Set of rules" and its compliance. The last chapter presents the franchisees opinions about franchising chain of "TETA drogerie".
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Franchising- eventual method of colaboration
Kovalská, Jana ; Švarc, Zbyněk (advisor) ; Koucká, Jiřina (referee)
The work provides the basic knowledge and principles of operation of the franchise business methods. In theory explains the path which leads to a formation of franchise system, from creation of conception to signing of franchise contract. The introduction captures dedicate to development of franchising from the very beginning, explains the basic concepts and the nature of franchise, advantages and disadvantages that brings stakeholders and briefly describes the legal environment in Czech republic. The following is a detailed description, step by step, leading to a creation of a franchise system and signing of franchise contract. The work deals with the content of franchise agreements, clarifying the role of franchise associations and Ethical Code in developing this type of business.
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How to establish a company
Konečný, Viktor ; Dvořáček, Jiří (advisor) ; Slunsky, Petr (referee)
This diploma thesis is focused on a franchising business establishment, particularly on the business establishment of a fictive coffe house which could become a well known franchising concept on the Czech market. Primary advantage of franchise compared to the other types of business cooperation is mainly risk reduction for the investor (franchisee) who obtains proven model of the business. For the franchisor the franchise means an easier way how to widen his business without taking higher lability. The main reason for choosing this topic is an attractivity of this field. Correct preparation and serving of a cup of coffee is not an easy process and there is not a big number of coffee houses and restaurants which can offer such a coffee. By offering high-quality and delicious coffee at user acceptable price our company would like to achieve its objectives and be a successful. The primary objective of this diploma thesis is to analyse and define strategy, mission, vision, marketing activities, product strategy and price policy of a new coffee house. These factors should be used for successful enter to the market. Secondary objective is to determine necessary initial capital, planned costs analysis and investment rate of return.
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Franchising chain entry on foreign market
JANDOŠOVÁ, Petra
The aim of this thesis is to determine possibilities and conditions for extending the concept of franchising in the foregn market and develop a project of establishment of the chain process in the selected country. For the practical part I addressed Czech franchising chain. First, I analyzed the conditions for its extension chain and then I analyzed the conditions for entry to the selected country. In the last part I elaborated a project proposal for the entry of franchising chain Švejk restaurant to the Slovak republic.
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Franchising as a Successful Method of Business
TŘEŠTÍK, Miroslav
Last 25 years, franchising as a system of business reach a dynamical progress thanks to the easier breaking through technological and political barriers in diffusing information. These days, there are lots of famous companies, all over the world, that are using this way of business and they are very known and successful with very strong position in market environment (environment of market). The most successful ones get to the global meaning. We have already known, franchising can significantly reduce business risks. Nowadays there are about 16 thousands independent concepts in working condition that are satisfying their consumers. The main goal of this work is to characterize franchising business, explain the heart of matter and show its weaknesses and strengths. I will take an actual case of company and decide about profitability of this way of business. The whole work is divided into two parts. As an introduction I deal with features of franchising, its evolution, present situation, definition and interpretation of ideas. Then I compare this system with others and describe different kinds of franchising. At the end of the first part I describe state of affairs during foundation of new franchise company and describe situation in Czech Republic after joining in the European Union. In the second part I go in for the concrete concept in detail. I describe whole concept, show its strengths and weaknesses and its uniqueness. I illustrate simplified economical balance and mention about necessities necessary to become a franchisee. For different activities are different kinds of business the best choices. Experience shows, we can use this way of business in real estate and many others. Communication between franchisor and franchisee is very important. Founders of this concept offer to consumers something new, unique not even in the Czech Republic, but also in abroad. It can demonstrate an interest of external interested persons.
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Analyse of franchise in hotel nterprise
STANĚK, Pavel
The dominant theme my work is Analyse of franchize in hotel enterprise. Concretly I selected the bigest hotel´s company in Czech republic. This company is OREA HOTELS a.s.. OREA HOTELS has got in Czech republic about 30 hotels. Some of this hotels cooperate with OREA HOTELS as franchisee. In my work I try to analyse advantages and disadvantages franchise, organization structure, the main duties of franchisee and the procedure of incorporation hotels finally.
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Franchising as the entry mode to the market
Čepera, Vít ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with franchising as the possible entry method to the market. It is divided into two parts. The theoretical part explains basic definitions, contains histrory of franchising, the way how to strt franchisig business and advantages and disadvantages of this enterprise. The practical part describes the Subway franchise in the Czech republic and around the world.
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Franchising as a form of entry to the market
Těšínská, Eva ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with franchising as a form of entry to the market. This work is divided into two main parts, theoretical and practical. In the theoretical part, I describe functioning of the franchising system, advantages and disadvantages connected with this kind of business, its historical development in the world and the current situation in the Czech Republic. The practical part describes the retail chain Vitaland.
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