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Marketing Analysis of Tourism in Town Sobotka
Hrychová, Tereza ; Netková, Jarmila (advisor) ; Bakos, Tomáš (referee)
The bachelor thesis deals with analysis of tourism in the town Sobotka. The theoretical part explains the basic terms and definitions such as tourism and its typology, tourism destination, accommodation and catering services. Moreover, it briefly describes the tourism potential of the Czech republic and characterizes the tourism in Hradec Králové region. The analytical part is focused on the town Sobotka itself. Firstly, the history of Sobotka and its famous natives are presented. Then the thesis evaluates the main attractions (historical sights, cultural events, natural attractions) and infrastructure. There is also information concerning organizations dealing with tourism in Sobotka, there. One chapter is also focused on promotion of the town which takes place mainly due to the Bohemian Paradise Association. The results of questionnaire survey are presented as well as SWOT analysis. The recommendations for improvement of tourism in the town Sobotka are suggested.
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Analysis of the Labour Market in Středočeský Region
Karásek, Petr ; Pavelka, Tomáš (advisor) ; Bican, Vítězslav (referee)
Bachelor thesis analyses the labour market of Středočeský region throught years 2006 - 2011. The goal is to analyse the number of unemployed people and number of vacancies in this region. Then to detect the effect of the economic crisis to those indicators and to the labour market of this region. The theoretical part will be about the labour market and unemployment. The analysis itself will take place in the practical part. At first by the region itself, then by the districts. The result will be a statistical analysis of all districts and their comparison among each other and to the region itself. The conclusion will summarize the findings and evaluate the effect of all districts to the region. Furthermore if the economic crisis effected the labour market in this region and if yes, then how much.
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Linguistic analysis of a Baroque Homily
VOJTOVÁ, Kateřina
The topic of the diploma thesis is A Linguistic Analysis of a Baroque Sermon. The text, written by Václav Ignác Blovský, dates back to 1724. The diploma thesis continues in my bachelor work. It´s aim was to give the analysis of phonetic and morphological features of the same text. The diploma thesis is divided into two parts - the theory and the research. The first one deals with the author´s life and his work, the cult of St. John of Nepomuk and sermons dedicated to this Czech patron saint in general. The analytical part summaries the results of the previous research and includes the syntactic analysis. The aim of the diploma thesis is to find out the level of the Czech language in the early 18th century on the basis of the findings.
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Process analysis
Pospíchalová, Lenka ; Veber, Jaromír (advisor) ; Řepa, Václav (referee)
The goal of this work is to analyze processes in the market of advertisement. Then I will make some advices for analyzed companies and for potential new firms in this market of advertisement. If I want to analyze all this market then I had to use two companies one which name I can't write and Centrum Reklamy s r.o.. In the first theoretical part of this work I will describe: what the process directing is, then and how that emerged, what is process and how can be divided. In the second practical part o this work I will analyze processes and objects in the first unnamed company and later in Centrum Reklamy. In next part I will make some advices for both firms and at the end I will make some general advices for potential new firms.
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