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Parents education attitudes in relation to television
SŮROVÁ, Eva
This thesis is dedicated to the parents of pre-scholars and their educational attitudes regarding television. It deals with the question, to what extent these parents are informed about the negative effects of television and film on children as spectators. The second part records the situation in families without television and the reasons leading to this decision. It is trying to find out if children from families without a television had or have to deal with problems resulting from not having the possibility of sharing television content with their coevals.
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Srovnání trhu televizní reklamy v ČR a USA
Schneyder-Kubaniková, Adéla ; Puchýř, Milan (advisor)
Srovnani trhu televizni reklamy v ČR a USA. V teoretické části popis marketingového, komunikačního mixu a procesu, reklamních agentur, medii. Dále pak vyjmenovány rysy televize, výhody a nevýhody inzerce v tv, popis mediálních ukazatelů,rozdělení typů reklamy. Analytická část se skládá z analýzy makroprostředí, historie televizní reklamy,popis televizních sítí.Parametry tv z hlediska reklamy, právní úprava televizní reklam.Dále popis forem finacování, cen reklmaního prostoru, výdaje. Uvedení základních festivalů a soutěží, popis problémů digitalizace v ČR.
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The perception of TV advertising by the university students and its research
Stakhariuk, Liudmyla ; Ryšavá, Monika (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with the issue of perception of TV advertising by university students using the online survey method because of the speed and easy way of processing of the technique. The goal is to assess university students' attitudes towards the advertisements and find the underlying causes of the background and context, also a comparison of the results of interrogation with secondary researches. For the purposes of the work a questionnaire was created as regarding the TV ratings of TV advertising and teleshopping by students and the effectiveness and the overall functioning of the surveyed spots. In the introduction of the thesis four hypotheses are provided, three of them in the end are confirmed and one is rejected. Overall, university students have a negative relationship with TV advertising, women may have more impact on advertising messages than men, the vast majority of students tends to be influenced by the so-called vampire effect of advertising and university students do not exclude completely the possibility of watching teleshopping on TV, are likely to experience shopping in this way, although mainly women from the larger cities.
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Mass News Media in the Information Society
Vydrař, Štěpán ; Rosický, Antonín (advisor) ; Hlaváč, Jindřich (referee)
This work deals with mass media and influence of modern technology on them. The goal is to familiarise the reader with all the aspects it brings. First part is aimed on the terminology and the history of mass media. The second part closely investigates the current state of mass media. It clarifies the role of entertainment they contain, analyses internet news websites, describes current trends on the internet. It investigates the current crisis of printed mass media and introduces the reader not only as a receiver of information communicated by mass media, but also as a co-creator of it. This work also aims at the influence of the mass media in the society. Third chapter is about the research among journalists and experts on the mass media, but also among the public. In this, the hypothesis are confronted with the findings of the research.
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Media education and media influence on youth
LILÁK, Karel
Bachelor´s work is focused on the questions of the medial education and the medias themselves. This work also investigate with the influence of the action of medias to the students of apprenticeship. The first part of the theoretical work has generally explains what is media education, what is its significance for society and for the benefit of education in school. They are given functions, types and objectives of media education and communications capabilities via the media. The second part of the theoretical work deals with the basic psychology of youth aged 17 to 20 years, describes the psychological and intellectual development of the group's personality traits and social relationships. The third part of the theoretical work deals with the media themselves, their division and thus how they affect youth. It focuses on the influence of the Internet, television, computers and computer games. The practical part of the paper presents results of a questionnaire, which was presented to college students, automotive and technical Secondary Technical School in the Czech Budejovice. The questionnaire was to determine how the choice of media (television, computer, internet, social networking, books and printing) for youth work, instead they occupy in their lives, to what extent they are used and preferred.
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The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
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Medial impingement upon pre - school aged child
ASCHENBRENNEROVÁ, Romana
In my bachelor thesis I want to deal with the topic how strong is the media influence on children of preschool age and its manifestation on children. My work is divided into a theoretical and a practical part. In the theoretical part I will deal with general specification of the media. What media are, what is their importance and where do we come in contact with them. The practical part of the bachelor thesis consists of an investigative enquiry, which was conducted on two kindergartens in the town and at the village. The aim of the investigation was to determine whether the parents have an overview of how strongly they let the media to act on their child. What media cause in children and what kind of activities dominate by children. Furthermore, I wanted to concern how strong the media act on a child in the town and at the village. The results of the investigation are graphically displayed and evaluated.
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Effect of Advertising on People´s Lives
SUCHNOVÁ, Silvie
This thesis, named Effect of Advertising on People{\crq}s Lives, is a small probe into the big world of media. Primarily, it deals with advertising and people{\crq}s ways of living. Both the theme of advertising and the theme of life way are vast subjects. For this reason, I had delimitated some individual sections and I focused on them. In the field of advertising I pursued effects of TV advertisements. In the field of life way I pursued eating, free time passing, and some pathological phenomena occurring in our society. I took to all these sections in the theoretical part of my thesis. The theoretical part of my thesis deals with definition of the advertisement, legislation on advertising, commercial marketing communication, electronic media and the effect of advertising, of course. The theoretical part of my thesis also gets to the topics of gender in advertisements and lifestyle {--} nutrition and pathological behavior in particular. I set my target and the hypotheses in the practical part of my thesis and I introduce my working methodology in this part, as well. I implemented the method of questionnaire investigation, which was focused on the effect of advertisements on respondents. Then I evaluated the detected results in the terms of gender, age, educational attainment and the net monthly income per a household. I compared the results of my investigations with the findings of experts and I put my mind to confronting two samples of Pilsner Urquell beer advertisements. The original spot, sponsored by the above company, targeted the mid-aged and elderly parts of population. The second spot, the students{\crq} one, targeted young people; it used some less conventional methods, e.g. emotional appellations. I, in cooperation with the students{\crq} spot authors, took a good care of analyzing these two spots. I focused on the meaning of the word love and on some life attitude differences between the younger generation and the older generation. My thesis could be used by some experts who are engaged in researching the effect of advertising on people{\crq}s lives.
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Action-Movie Hero in the Pre-School Childs Life
ŠIKLOVÁ, Eva
This thesis is divided into two parts {--} theoretic and practical. The theoretic part has three chapters. The first chapter puts mind to definition, evolution and effects of media, studies the television and film (their negatives and positives). The second chapter draws near pre-school child, some theories of TV influence and conditions increasing the risk of the negative effects. The third chapter is focused on the present TV offer, makes references to the Law on Broadcasting and some action films and heroes. The practical part brings the results of the research that collected the parents, teachers and children views on the present action hero. In the end is an advice as a solution for some situations, which were caused by watching the action films.
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