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Franchising as a Successful Method of Business
TŘEŠTÍK, Miroslav
Last 25 years, franchising as a system of business reach a dynamical progress thanks to the easier breaking through technological and political barriers in diffusing information. These days, there are lots of famous companies, all over the world, that are using this way of business and they are very known and successful with very strong position in market environment (environment of market). The most successful ones get to the global meaning. We have already known, franchising can significantly reduce business risks. Nowadays there are about 16 thousands independent concepts in working condition that are satisfying their consumers. The main goal of this work is to characterize franchising business, explain the heart of matter and show its weaknesses and strengths. I will take an actual case of company and decide about profitability of this way of business. The whole work is divided into two parts. As an introduction I deal with features of franchising, its evolution, present situation, definition and interpretation of ideas. Then I compare this system with others and describe different kinds of franchising. At the end of the first part I describe state of affairs during foundation of new franchise company and describe situation in Czech Republic after joining in the European Union. In the second part I go in for the concrete concept in detail. I describe whole concept, show its strengths and weaknesses and its uniqueness. I illustrate simplified economical balance and mention about necessities necessary to become a franchisee. For different activities are different kinds of business the best choices. Experience shows, we can use this way of business in real estate and many others. Communication between franchisor and franchisee is very important. Founders of this concept offer to consumers something new, unique not even in the Czech Republic, but also in abroad. It can demonstrate an interest of external interested persons.
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Analyse of franchise in hotel nterprise
STANĚK, Pavel
The dominant theme my work is Analyse of franchize in hotel enterprise. Concretly I selected the bigest hotel´s company in Czech republic. This company is OREA HOTELS a.s.. OREA HOTELS has got in Czech republic about 30 hotels. Some of this hotels cooperate with OREA HOTELS as franchisee. In my work I try to analyse advantages and disadvantages franchise, organization structure, the main duties of franchisee and the procedure of incorporation hotels finally.
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Franchising as a method of market entry
Cibulka, Lukáš ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
In the first part of my paper I concentrate on analyzing franchising as form of entrepreneurship on a concrete example -- Restaurants Potrefená husa. In the second part, using methods analysis and comparation I examine the demandness of entry franchise concepts in the German and Czech markets. My criteria for the demandness of entry are concentration of franchise concept on the market, law regulations, supply of advisory services and the last criterium is the economical demandness of market entry. In the end of my paper I do the final comparation of the demandness of market entry of franchising concepts in Czech Republic and Germany.
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