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National Repository of Grey Literature 24 records found  beginprevious24 - 24  jump to record: Search took 0.01 seconds. 
Operational-marketing study of gastronomic facility
 Pertilová, Klára ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis is aiimed at an operational-marketing study of gastronomic facility. The goal is to test, if there is a need to use the theoretical knowledge of marketing projecting in practice, analyse current situation of the restaurant and deduce steps to improve actual position. The first part is focused on theory - gastronomic services in the tourism, legislature for entreprises in gastronomy and the marketing mix. The second part is the whole analysis of the gastronomic facility - one chapter is concerned in the management and another chapter in the use of markteting instruments.
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National Repository of Grey Literature : 24 records found   beginprevious24 - 24  jump to record:
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