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National Repository of Grey Literature

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Komunikační strategie v cestovním ruchu Krajského úřadu Středočeského kraje Krausová, Lucie ; Puklová, Liběna (advisor) Práce přibližuje význam komunikace v cestovním ruchu a popisuje obecnou tvorbu komunikační strategie. Dále obsahuje existující komunikační strategii v cestovním ruchu Krajského úřadu Středočeského kraje a vlastní návrh komunikační strategie. V poslední části je komunikační strategie v cestovním ruchu Krajského úřadu Středočeského kraje zhodnocena a porovnána s návrhem. Přiloženy jsou propagační materiály úřadu a vlastní návrh propagačního letáku. Detailed record

Rozvoj Cestovní ruchu v Evropské Unii po přistoupení nových zemí Nejepsová, Tereza ; Vošta, Milan (advisor) ; Kašpar, Václav (referee) Tato práce pojednává o významu cestovního ruchu v národní ekonomice každého státu a o jeho rozvoji. Blíže se pak zaměřuje na státy Evropské Unie a na postavení cestovního ruchu ve vybraných státech EU 15 a EU 10. Ke konci také zhodnocuje rozvoj cestovního ruchu po přistoupení nových členských států a popisuje positivní dopady v rámci cestovní ruchu. Cestovní ruch se dynamicky rozvíjí,a proto je také důležité zaměřit se na trendy vývoje. Detailed record

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