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Analysis of the Mobile Market in the Czech Republic since 1989
Valta, Michal ; Štípek, Vladimír (advisor) ; Procházka, Pavel (referee)
The theme of bachelor thesis is an analysis of the mobile market in the Czech Republic since 1989, focusing on the current market structure and problems of transition operators on a new type of data transmission in the LTE (Long Term Evolution) network. The theoretical part focuses on the creation, development and regulation of the market. There were used applications of known economic theories of oligopoly, competition, and also regulation or liberalization, which deal with the topic. There will also be explained and characterized the basic concepts and legislative changes pertaining to the field of telecommunications, including the functions and powers of the Czech Telecommunication Office. The practical part is based on international studies and experience with similar frequency spectrum auctions in the countries of Western Europe, which are then applied to tender in the Czech mobile marketplace. In the final passage presents several different theories of possible future developments in this market, with regard to the outcome of the auction and forthcoming legislative changes.
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Mobile Communications in the Czech Republic
Diblík, Jaroslav ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
The thesis deals with the topic of mobile communication in Czech republic. Its main task is to make reader fimiliar with different types of technology and digital standards on Czech mobile communication market. Thesis shows mobile communication providers in Czech republic, not only the conventional ones, but especially virtual operators(MVNO). It defines the legislation and position of Czech Telecommunication Office (ČTÚ). At the end, it analyzes the current market situation and try to offer the best solution for possible customer and also tries to find out whether it would pay off to the customer to switch to the virtual operator, based on mobile tariff price calculator.
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Regulace trhu mobilní komunikace v ČR
Prusenovská, Pavla
The bachelor thesis deals with analysis of Czech telecommunication market. Part of thesis is evaluation of competition on the market and it's impact on Czech cus-tomer. Subsequently the current situation is described considering new virtual operators to enter the market. The result of this work gives recommendation to mitigate negative impact on Czech customer.
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Vliv reklamy na spotřebitele při volbě mobilního operátora
Kubičíková, Zuzana
This thesis deals with the influence of advertising of mobile operators on consumers and their deciding about the choice of the mobile operator. A research was conducted on a sample of 565 respondents. The data were processed and analysed using the statistical software Statistica 10. from the results of the research a perception of the advertising campaings was evaluated by the consumers, recommendations for improving the effectiveness of advertising campaigns on consumer preferences were proposed and a specific advertising campaign and economic evaluation was assessed. The research showed that there is an impact of advertising of mobile operators to consumers. Consumers decide about the operator primarily by the price and special offers.
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Design of metodology for selection of virtual network operators in Czech republic
Opatřil, Marek ; Chlapek, Dušan (advisor) ; Bruckner, Tomáš (referee)
The main aim of this work is design methodology for the selection of subject - service provider of virtual operator in the Czech Republic and applied methodology on several subjects. Another aim is to analyze the situation in the mobile telecommunications markets in the world, especially from the perspective of MVNO. The last objective is a detailed characterization of conditions and the state of the mobile telecommunications market in the Czech Republic The second chapter describes the entities of mobile telecommunications market with a detailed focus on MVNO. The third chapter describes the critical factors that determine success MVNO. Later in thesis I analyze the mobile virtual network operator in the world and focuses on the Czech telecommunications market. In the final phase of thesis is I design methodology for selecting potential operator - the operator a virtual mobile operator in the Czech Republic, along with the application of the methodology on several subjects and verification. The benefit of this work is proposed methodology and its application for companies that are interested in entering the Czech telecommunications market through mobile virtual operator and companies that offer foundation and the know-how to potential operators of mobile virtual network operator. A side benefit of this work is a comprehensive look at the principle of operation of mobile virtual network operators in telecommunications.
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Analysis of current mobile operator selected services
Havlíčková, Klára ; Toman, Prokop (advisor) ; Hirsch, Jan (referee)
The theme of the thesis is an analysis of current mobile operator selected services. This work focuses on the present and the future development of mobile internet connection. The aim is to analyze existing services at Telefónica Czech Republic and The work is divided into several parts. The first part focuses on the selection of a particular operator. I described at al. Czech Republic and Telefónica, which is the first integrated operator in the Czech Republic. The company currently operates more than seven million mobile numbers and fixed lines, making it one of the leading providers of fully converged services in Europe. I focused on the organizational structure of the company and its description. The second part is historical, describes the history of mobile networks in the CR, the history of mobile communications in the data and the development of mobile connections in the country. The third part is theoretical, describes al. Czech Republic Telefonica SpA in terms of services it offers in this section is also described ISO certification, EMS policy and business principles. Are described voice and mobile services, mobile data services and connectivity technologies and different types of technologies (GSM, GPRS, EDGE, UMTS, HSDPA, HSPA + and LTE). Another section includes the development of mobile connections in the CR, the current situation where Telefónica provides 3G connection for almost 71% of the population and the current state of commercial LTE network. I tried to describe the current mobile platforms, and even telecommunications market in the Czech Republic. The penultimate section specifies the geographic traffic distribution network operator and the last part, I dealt with the analysis and comparison services. The total contribution of the thesis see the approach and evaluation of existing services together. Telefónica Czech Republic, as, which is one of the largest telecommunications companies in the world.
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Czech mobile providers market through the eyes of Ronald Coase
Benešová, Tereza ; Šíma, Josef (advisor) ; Munzi, Tomáš (referee)
The diploma work is focused on situation and function of Czech mobile providers market. The theoretical background is based on Ronald Coase's findings. The functionality of theoretical hypothesis is verified and further discussed on the basis of foreign telecommunication markets. Different real economics provide valuable experience concerning identification of possible assets and problems. The acquired information is consequently used for analysis of Czech mobile market. Next to the evaluation of the current situation the focus is given to the planned auction of frequencies. Conditions of this auction are described and the potential influence to future Czech mobile providers market is monitored.
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Companies entry forms into foreign markets
Tichá, Dominika ; Němečková, Iveta (advisor) ; Olšanová, Květa (referee)
The current period of globalization, still greater liberalization of business environment and growing competition put companies in a difficult situation. To succeed, they are expanding business to an international environment. Multinational companies are expanding into the markets, where they do not yet have their own effects. Entrepreneur or company can use several forms of entry, from export and import operations, through capital-saving forms of market presence, for example licensing, franchising or industrial cooperation, to capital inputs, that can be realized through portfolio or foreign direct investment. On the one hand, entrepreneur's interest to invest is affected by the economic situation of the country, but the effects of using ICT are crucial as well. One of these factors is the high-speed mobile internet access. Mobile network operators can meet demand due to holding of specific frequencies in different bands. Nowadays, the Czech Republic has initiated new selection procedure -- auction to divide frequencies. This Auction is used to attract new mobile operators and also offer new forms of entry for them. Mobile operators need to grant permits, licenses to operate different networks. Significantly for them is entering through strategic alliances of large companies, since it is the area of telecommunications, which requires a lot of money on research and development, innovation and development of telecommunications infrastructure. The first part presents different types of expansion from export and import operations through capital-saving investments to the most complex capital inputs. The second part focuses on the current mobile service providers operating on the Czech market, and their entry into the Czech Republic. The third and last part presents a new selection procedure -- an auction to obtain radio frequencies. There are outlined some new possibilities of entering mobile network operators on the Czech market with telecommunication, which brings this auction.
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Mobile Marketing in Czech Republic
Šrámek, David ; Stříteský, Václav (advisor) ; Lenk, Jiří (referee)
Main topic of the Master's Thesis is mobile marketing in Czech Republic and the goal is to describe development of mobile devices, provided services and usage in marketing and marketing communication. Theoretical part is concerning development of the mobile devices and services where each topic is followed by a case study. Practical part contains quantitative and qualitative research. Quantitative on-line based research was conducted on sample of 100 deliberately chosen users. Main goal of this research was evaluation of average user experience with mobile marketing. Qualitative research was conducted by guided discussion with experts in the area of mobile marketing. Main goal of the research was assess actual scope of the use by marketers in context of the situation on the Czech market and discuss future development of this area.
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