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Franchising as the method of market entering
Koreňová, Hana ; Turnerová, Lenka (advisor) ; Grossová, Petra (referee)
My Bachelor thesis analyzes franchising as the method of market entering.The analysis consists of two parts, theoretical and practical. The forms of expansion to the foreign markets are defined, while the accent is put on the franchising. SUBWAY, one of the world's most successful franchise companies, is taken to show how the concept operates. I tried to point out the problems which a young company must face in Czech Republic, find out the strengths and weaknesses of the concept, suggest the solutions to better the company's market place, having applied an enquiry and SWOT analysis. Using the SUBWAY concept, I think I have managed to demonstrate that franchising can be successfully used for foreign trade expansion at certain circumstances.
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Communication strategy of the company Subway
Jevičová, Katarína ; Halík, Jaroslav (advisor) ; Šafránek, Bohumil (referee)
The bachelor thesis is focused on analysing the communication strategy of the company named Subway. The first chapter is introducing the company and explains the form of business and process of worldwide expansion. It also defines the competition from local and worldwide point of view. The second chapter is analysing the marketing mix and from the third part of the thesis it is focusing on the communication of the firm. At first it illustrates the company communication, clarifies the hierarchy inside the firm and communication between the departments, which is on international level. The last chapter is analysing particular marketing instruments of communication mix in Czech republic and in assorted countries.
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Analysis of the railway transportation in New York City
Krupa, Stanislav ; Melechovský, Jan (advisor) ; Mervart, Michal (referee)
Railway transportation in New York is one of the oldest and largest systems in the world. Subway, according to the high density of the city, is the essential part of passenger transportation within the boroughs of New York City - Manhattan, Bronx, Queens and Brooklyn. Connections to rural and intercity transportation increases the passenger flow within the system and classifies itself as one of the busiest subways in the world. The future of subway lays in track improvements and enlargements including new line T which is being constructed. A significant impact has the current financial crisis also and makes MTA - the management of the subway take important decisions regarding investment strategy. Overall, the railway system has been reliable, however, there are several challenges that must be taken into consideration to ensure the transportation for more than 8 mil. people in the area.
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