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Methodology for audit of webpages
Jirsa, Tomáš ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
Websites have a significant impact on the competitiveness of organizations. Therefore it is necessary to deal with aspects that affect their success. At least it is worth to detect weaknesses which can be repaired with minimal effort and which baffle effective use of the site. It is possible to use quite a number of audit methods and tools but the global approach to this issue is missing. The aim of this thesis is to create audit methodology and its implementation into the online tool, to allow automatic audit performance. I first describe aspects of success of a website such as search engine optimization, accessibility, usability, information architecture and information value. Then I analyzed the methods and tools for webpages audit and explored the possibilities of their system integration. This enabled me to design the optimal process of audit and realize the tool which is the main output of the thesis and is enclosed on the CD. The benefit of this tool lies primarily in the comprehensive conception which focuses not only on a certain area, but tries to evaluate all possible facts within a single analysis. The advantage of the tool is its mass utilization. It allows detection of possible errors and solutions proposition with minimal costs and without the need of special knowledge. The tool contains several unique algorithms that check some aspects of sites and eliminate manual verification.
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Informační architektura webových stránek a aplikací a její role v době Webu 2.0
Jeřábek, Michal ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
In contemporary times internet plays without doubts, a key role in our life. It is one of the most effective information channels of modern economy and a powerful tool of citizen society. Great number of new web pages is created daily and the competition is becoming stronger. This Diploma Thesis is dealing with the information architecture of web pages and applications an its significance for projects of Web2.0 In our territory, "information architecture" is relatively new term and therefore, the first part of the thesis endeavor to define it. It attempts to emphasize that the web page is not a pretty picture only but it must contain well-designed communication of the goals of the page creation. For attaining them, it is essential to define precisely the expectation at the very beginning. On the other hand, it is also necessary to have on mind the web users who opens the page for to fulfill their specific needs and with their own expectations. Web page therefore should meet both the goals of the designers and expectations of the users. Further part of the introductory chapter deals with the history of the information architecture having its roots in the sphere of the information design. Beside other topics, there is discussed the work of Ladislav Sutnar, who significantly contributed to the development of this topic. The following chapter deals with the process of the information architecture design proper. It is not a detailed instruction for web page creation, but rather a description of individual steps and factors able to influence substantially the web page presentation success. The last part is devoted to the recently frequently referred phenomenon of Web 2.0. There was attempted to describe its principles and answer the question whether it is only an empty word used as attractive label for promotion of certain projects or really a new direction in the web development. Then there is discussed the influence of Web 2.0 on the information architecture and whether this topic is for its design necessary at all.
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