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Cereal products and their nutritional value
NOVOTNÁ, Jitka
The work deals with the exploration of public awareness regarding the basic knowledgeand consumption of cereal. The theoretical part describes the composition of cereals and their utilization for human consumption. It also deals with the nutritional value of cereals and health aspects of eating cereal. Among other things, the important parts of this work include the labeling of productsmade from cereals, important for market orientation and cereals in the prevention of civilization diseases. This work was done a survey of public awareness regarding the basic knowledge and their cereal consumption. The key idea is to determine what is public awareness and contribute to its increase. Questionnaire method was found that the public is informovaost for people with regularmotion activities higher than those without physical activity, women consume more cereals than men and that public awareness and consumption ofcereals does not increase with age. The conclusions of the work was created and educational leaflet, which summarizedrelevant information regarding their consumption and cereals.
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The structure of supply and costs of cereal biofood in the selected region of the Czech Republic
JIŘÍKOVÁ, Martina
The aim of this bachelor thesis was to evaluate the structure of the supply of organic cereals in the town Sušice. Comparison of the supply of organic cereals was made in different types of supermarkets (Billa, Albert, Penny, Lidl, Tesco and Coop) and in one specialized shop (Meduňka). The differences between the prices of organic and conventional cereal food were evaluated. The survey was conducted during six months, from November 2011 to March 2012. In total, 82 organic cereals were found, most of them were available in Meduňka specialized shop (37). The differences between the prices of organic and conventional cereal foods were significant. For example, in the prices of muesli bars and rice sandwiches, a survey has found that organic prices were 50 to 100 % higher. If someone bought one piece of all the organic cereal food in Sušice, he would pay 1152 CZK. The purchase consisting of one piece of adequate conventional product would cost 760 CZK. It means, that to buy organic products would be more expensive (76 %). It was also concluded, that the supply of organic food in Sušice was lower than the Czech Republic?s supply.
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Marketingová strategie firmy Emco při vstupu na zahraniční trhy
Zikmundová, Lucie ; Sztogrynová, Miroslava (advisor) ; Marečková, Eva (referee)
Tato diplomová práce se zabývá zhodnocením marketingové strategie společnosti Emco při vstupu na zahraniční trhy. Společnost Emco je známá jako výrobce cereálních produktů a distributor značkových zahraničních potravin. Tato práce v krátkosti představuje firmu Emco a podává charakteristiku trhu cereálních výrobků. Těžiště práce spočívá ve zhodnocení marketingové strategie, resp. marketingového mixu firmy. V návaznosti na marketingovou strategii následují kapitoly zabývající se marketingovým výzkumem, strategickým plánováním a SWOT analýzou.
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