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The Market Segmentation with using Cluster Analysis Methods
MICHALOVÁ, Jitka
This diploma work is called ``The Market Segmentation with using Cluster Analysis Methods``. This segmentation is made in the marketplace of tourism. The cluster analysis methods are classified into hierarchical and no hierarchical ones. The hierarchical methods are divided into the following methods: The nearest neighbour metod, The furthest neighbour metod, The weighted group metod. MacQueen K-means and Wishart methods are no hierarchical methods. In the work we can find the division of one informant into 5 groups according to two methods ( The furthest neighbour metod and MacQueen K-means). Each group has its own representative which consists of the most frequent answers. This information is exploited at sorting clients in turism.
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THE USAGE OF THE TREND OF THE EXPERIENCE TOURISM IN GASTRONOMY
ADRIÁNOVÁ, Jana
The basic aim of this thesis was a discovery of new trends in gastronomy and their use in contemporary life. Especially, how people react to the modern trends, what are their claims and what measurement they apply or accept them. How they perceive {\clqq}experience gastronomy``, what they prefer and whether they are satisfied or not.
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Analysis services travel stir in Prachaticko
CEPÁKOVÁ, Viola
The work is aimed at the definition of the investigated tourist destination Prachaticko, the completion of the analysis of the tourist services, the completion and the evaluation of the field investigation, the proposal of the marketing conception and the definition of the marketing mix. The visitor profile for this destination was defined by the questionnaires and the personal survey. On the basis of this evaluation I proposed the product ``Historical region of Prachaticko{\crqq} which is focused on discovery of natural, cultural and historical sights and bicycling. The service package for this product includes accommodation services, boarding and entrance fees to cultural events and historical sights.
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The support of tourism development in the chosen region
MACHOVÁ, Veronika
The aim of this work was to study the components of primary and secondary possibilities for travel in the Hluboka nad Vltavou area, to analyze the needs and requirements of visitors to this destination and to evaluate the contributions and impacts of the travel industry in the area under study. Hluboka nad Vltavou is very attractive as a travel destination and has great potential for further development because of its cultural and historical attractions. Hluboka castle dominates the town. The natural attractions of the area are also very important. In this flat country there are many hidden cycling and tourists routes. Hluboka nad Vltavou town offers a wide range of sports activities for the use of visitors; walking, swimming, golf, horse riding, tenis, volleyball and others.
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The support of tourism development in the chosen region Modravsko
KLEČACKÁ, Simona
This bachelor work aspires to describe the region of Modrava in term of tourist trade´s offer, the extent and quality, especially to focus on contemporary conditions for tourist trade, to compare the attendance rate of this region on the basis of statistic indicators in the past years. Further on to focus this work on the analysis of needs and demands of this region tourist. Introduction, theoretical part of the bachelor work, deal with the common principle of attractions of the region, existing establishments and tourist trade´s services that which needed to be analyzed furthermore. An opinion poll about the tourist´s usage and service´s quality in this region has been made. Acquired information from the analysis, about benefits and impacts that tourist trade brings to this location forms the concluding part of the thesis. Provided data could play a key role by improving the tourist trade´s conditions in this region. This very attractive region is much-sought-for especially for its diversity and beauty. Each visitor can find there everything he looks for, not only relaxation, sport, stir and entertainment, but cultural and social experiences as well.
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The relation of tourism to environment and sustainable development possibilities in the selected region
PANCOVÁ, Miluše
Problems of sustainable tourism, which is solved in this diploma work, was applied to Sedlčany district. The Sedlčany region is situated in the Central Bohemia region. Region abounds in attractive scenic views and offers ample possibilities for recreation and relaxation. The work realized goals and hipothesis, which were set at the beginning. There were performed research, the analysis of district Sedlčansko and suggested proposals of posibilities for the next destinations development and problems solving. It´s successfully determined the present condition of tourism in this destination and made relevant conclusions of it. Thanks to nature and position this area has high potential for tourism development. There are ideal preconditions for sustainable forms of tourism in destination as biking, hiking and rural tourism. The important aims of Sedlčany district are to support development of tourism activities, construction and improve tourism infrastructure, the effective cooperation of all subjects operating in tourism, building ecological information system, the creation of products of tourism, co-operation with nearby tourism regions, making standarts of accommodation and catering, established through certificates.
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Preconditions of commercial use in tourism of the iron curtain
IŠOVÁ, Veronika
This final work considers the evaluation of possibilities of commercial use in tourism of the iron curtain. Objectives are the judging of preconditions and the evaluation of the potential of the iron curtain in tourism and to other activities of Heritage Tourism and Dark Tourism and the finding out of the potencial readiness for the participation of inhabitans in the czech republic on these activities.
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Using outdoor activities for making tourism packages
SVITÁKOVÁ, Karolína
The main object of this work was suggesting new product packages inclusive outdoor activities in tourism region Šumava. Next objects were making analysis of this region, questionnaire research and suggesting optimal structure of summer and winter outdoor activities in particular packages. In this diploma is suggesting 3 packages. All packages are intended for selling travel agency or other sellers.
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The possibilities of development of idle the rural tourism potential
DALÍKOVÁ, Pavlína
The tourism is an ideal opportunity how to develop rural areas. Tourism can bring to these areas missing capital as well as the development of related sections. It is important to have in mind principles of sustainable tourism. The aim of the present study was to suggest possibilities of development of idle the rural tourism potential of chosen area Pohledsko by analyzing tourism potential in this area. The results displayed that this area has great nature, historical, cultural and societal potential. However, there are troubles with accommodation and catering, which limit the development. One possibility in tourism development is to take part in rural tourism by new farm on Duškův hill. The owner of this farm, Mr. Losenický refuses this opportunity for the present. So the possible way is making a new product of rural tourism for one day. This can be the horse ridding to the countryside.
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