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	Project management in culture: the international exhibition Hořejší, Anna ; Švecová, Lenka (advisor) ; Knobloch, Iva (referee) The topic of the thesis is project management in the cultural organizations. The general levels of this topic are desribed in the theoretical part. This part analysis the sphere of the contemporary Czech cultural institutions, their cooperation and their position between the traditional roles and the modern management. Specific aspects of the project management for the exhibition project are also described. The aim of the analytical part is to describe and analyse the concrete project of the exhibition "Tschechische Fotografie des 20. Jahrhunderts" (Czech Photography of 20th Century) in Bonn (organised in the international cooperation of two different cultural organizations), to analyse the project processes, strenghts and risks and to give some recommendations to the project. The key topic for all these aspects is the coordination or synchronisation of the organizators and the positive aspects and complications of this cooperation. Detailed record
	Exhibitions and trade fairs from the small and medium enterprises'point of view Domorádová, Lucie ; Hartman, Ladislav (advisor) ; Hedbávný, Miroslav (referee) Nowdays the exhibition business and whole economics are attacked by the impacts of world-wide crisis. The organizers of exhibitions and trade fairs are afraid of massive decrease in exhibitors interest info taking part at these shows. Is it really important to realize that these shows offer a quality presentation of wide assortment and companies from current branch at one place and at the same time. This fact cause that exhibitions or trade fairs are often more effective than any grandiose marketing campaign. Detailed record
	Exhibitions of modern art and their influence in tourism Kováčová, Lenka ; Netková, Jarmila (advisor) The thesis is focused on cultural tourism, declares the importance of exhibitions of modern art in cultural tourism and the importance of marketing strategy of gallery or museum, which is described on the example of Tate Modern gallery. Detailed record

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